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The Role of Trust in Using Internet ...

Budimir, Marta.

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The Role of Trust in Using Internet Banking for Bank Transfers - An Investigation of Austrian and Croatian Consumers.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Role of Trust in Using Internet Banking for Bank Transfers - An Investigation of Austrian and Croatian Consumers./
作者:	Budimir, Marta.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
面頁冊數:	77 p.
附註:	Source: Masters Abstracts International, Volume: 80-12.
Contained By:	Masters Abstracts International80-12.
標題:	Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13885620
ISBN:	9781392184721

The Role of Trust in Using Internet Banking for Bank Transfers - An Investigation of Austrian and Croatian Consumers.
Budimir, Marta.

The Role of Trust in Using Internet Banking for Bank Transfers - An Investigation of Austrian and Croatian Consumers. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 77 p.

Source: Masters Abstracts International, Volume: 80-12.

Thesis (M.S.)--Webster University, 2019.

This item must not be sold to any third party vendors.

This research investigates the role of trust in using Internet banking for bank transfers of Austrian and Croatian consumers. The objective of the research is to provide a better understanding of trust and its influencing factors, but also to gain insights into the role of trust in the Internet and users' cultural background in the adoption of Internet banking for bank transfers. The research sample is consisted of 200 responses, 100 from Austria and 100 from Croatia. Data collection was done through a short survey positioned online through Qualtrics. Constructs used in the research and tested in the survey are Perceived Ease-of-Use, Perceived Usefulness, Customers' Attitude towards using Internet banking, Trust in the Internet, Perceived Security, Intention to use Internet Banking Services and Trust in Internet Banking. This study contributes to the literature by providing valuable information for bank management in communicating Internet banking marketing strategy for Austria and Croatia.

ISBN: 9781392184721Subjects--Topical Terms:

536353
Marketing.
Subjects--Index Terms:

Austria and croatia

The Role of Trust in Using Internet Banking for Bank Transfers - An Investigation of Austrian and Croatian Consumers.
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245 1 4 $a The Role of Trust in Using Internet Banking for Bank Transfers - An Investigation of Austrian and Croatian Consumers.
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300 $a 77 p.
500 $a Source: Masters Abstracts International, Volume: 80-12.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Madlberger, Maria.
502 $a Thesis (M.S.)--Webster University, 2019.
506 $a This item must not be sold to any third party vendors.
520 $a This research investigates the role of trust in using Internet banking for bank transfers of Austrian and Croatian consumers. The objective of the research is to provide a better understanding of trust and its influencing factors, but also to gain insights into the role of trust in the Internet and users' cultural background in the adoption of Internet banking for bank transfers. The research sample is consisted of 200 responses, 100 from Austria and 100 from Croatia. Data collection was done through a short survey positioned online through Qualtrics. Constructs used in the research and tested in the survey are Perceived Ease-of-Use, Perceived Usefulness, Customers' Attitude towards using Internet banking, Trust in the Internet, Perceived Security, Intention to use Internet Banking Services and Trust in Internet Banking. This study contributes to the literature by providing valuable information for bank management in communicating Internet banking marketing strategy for Austria and Croatia.
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653 $a Austria and croatia
653 $a Cross country analysis
653 $a Online banking
653 $a Trust in internet adoption
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710 2 $a Webster University. $b Business. $3 3343417
773 0 $t Masters Abstracts International $g 80-12.
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856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13885620