東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

King James Holds Court: A Qualitativ...

Taniyev, Olzhas.

Linked to FindBook

Google Book

Amazon

博客來

King James Holds Court: A Qualitative Examination of the Athlete Brand Community Phenomenon.

Record Type:	Electronic resources : Monograph/item
Title/Author:	King James Holds Court: A Qualitative Examination of the Athlete Brand Community Phenomenon./
Author:	Taniyev, Olzhas.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	218 p.
Notes:	Source: Dissertations Abstracts International, Volume: 81-03, Section: B.
Contained By:	Dissertations Abstracts International81-03B.
Subject:	Sports management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13878146
ISBN:	9781085624350

King James Holds Court: A Qualitative Examination of the Athlete Brand Community Phenomenon.
Taniyev, Olzhas.

King James Holds Court: A Qualitative Examination of the Athlete Brand Community Phenomenon. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 218 p.

Source: Dissertations Abstracts International, Volume: 81-03, Section: B.

Thesis (Ph.D.)--University of Kansas, 2019.

This item must not be sold to any third party vendors.

While superstar athletes' relatable personalities, on-field achievements, and attractive brand image facilitate a direct connection with the target demographic, little is known about how this indelible bond manifests itself in athlete brand communities. The literature concerning identification among like-minded consumers through systematic functions in athlete brand communities and associated psychological benefits is virtually non-existent. The purpose of this dissertation was to explore the practices of consumers within an athlete brand community, relationships with the focal athlete brand, and multifaceted emotional benefits derived from shared community experiences. The author conducted 31 in-depth, semi-structured interviews with purposefully selected members of a LeBron James fan club and analyzed related documents associated with the studied athlete brand community. Four prevalent themes emerged from the analysis of the interviews including athlete brand community adoption, culture, ideological uniformity, and sustainable development. This endeavor represented an initial attempt to explore how brand communities function in the context of athletes as focal brands.

ISBN: 9781085624350Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

Athlete brand

King James Holds Court: A Qualitative Examination of the Athlete Brand Community Phenomenon.
LDR:02429nmm a2200385 4500 001 2266040
005 20200608113720.5
008 220629s2019 ||||||||||||||||| ||eng d
020 $a 9781085624350
035 $a (MiAaPQ)AAI13878146
035 $a AAI13878146
040 $a MiAaPQ $c MiAaPQ
100 1 $a Taniyev, Olzhas. $3 3543224
245 1 0 $a King James Holds Court: A Qualitative Examination of the Athlete Brand Community Phenomenon.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2019
300 $a 218 p.
500 $a Source: Dissertations Abstracts International, Volume: 81-03, Section: B.
500 $a Advisor: Gordon, Brian S.
502 $a Thesis (Ph.D.)--University of Kansas, 2019.
506 $a This item must not be sold to any third party vendors.
506 $a This item must not be added to any third party search indexes.
520 $a While superstar athletes' relatable personalities, on-field achievements, and attractive brand image facilitate a direct connection with the target demographic, little is known about how this indelible bond manifests itself in athlete brand communities. The literature concerning identification among like-minded consumers through systematic functions in athlete brand communities and associated psychological benefits is virtually non-existent. The purpose of this dissertation was to explore the practices of consumers within an athlete brand community, relationships with the focal athlete brand, and multifaceted emotional benefits derived from shared community experiences. The author conducted 31 in-depth, semi-structured interviews with purposefully selected members of a LeBron James fan club and analyzed related documents associated with the studied athlete brand community. Four prevalent themes emerged from the analysis of the interviews including athlete brand community adoption, culture, ideological uniformity, and sustainable development. This endeavor represented an initial attempt to explore how brand communities function in the context of athletes as focal brands.
590 $a School code: 0099.
650 4 $a Sports management. $3 3423935
650 4 $a Marketing. $3 536353
650 4 $a Social psychology. $3 520219
650 4 $a Behavioral psychology. $3 2122788
653 $a Athlete brand
653 $a Brand community
653 $a Consumer psychology
653 $a Role modelling
690 $a 0430
690 $a 0338
690 $a 0451
690 $a 0384
710 2 $a University of Kansas. $b Health, Sport and Exercise Sciences. $3 1037385
773 0 $t Dissertations Abstracts International $g 81-03B.
790 $a 0099
791 $a Ph.D.
792 $a 2019
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13878146