東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Consumer Decisions in Response to Pr...

Zhang, Yiwen.

Linked to FindBook

Google Book

Amazon

博客來

Consumer Decisions in Response to Price Increases.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consumer Decisions in Response to Price Increases./
Author:	Zhang, Yiwen.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	104 p.
Notes:	Source: Dissertations Abstracts International, Volume: 81-03, Section: B.
Contained By:	Dissertations Abstracts International81-03B.
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13866021
ISBN:	9781085623247

Consumer Decisions in Response to Price Increases.
Zhang, Yiwen.

Consumer Decisions in Response to Price Increases. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 104 p.

Source: Dissertations Abstracts International, Volume: 81-03, Section: B.

Thesis (Ph.D.)--The University of Chicago, 2019.

This item must not be sold to any third party vendors.

Previous research has found that consumers anchor their purchase decisions on the quantity limit in price discounts. However, this paper identifies cases in which consumers purchase fewer units of a product when more (vs. fewer) units of the product are offered at a lower price. In other words, consumers buy more when the average unit price is higher. I find this pattern across a variety of products in both lab settings and a field experiment. Furthermore, this effect extends beyond discounts with quantity limits to more general price-increases. This paper provides theoretical as well as practical insights for understanding consumer behavior. Theoretically, this work advances our knowledge of how consumers react to non-linear pricing and numeric cues in price promotions. I demonstrate that consumers respond to external numerical cues (e.g., anchors, reference points) only if those values are perceived to be acceptable as a purchase quantity. This work also contributes to our understanding on the effect of transaction utility in consumer purchase decisions. Practically, my work provides insights into the effectiveness of pricing and promotion strategies and proposes a new method for nudging consumers to reduce unhealthy food or energy consumption.

ISBN: 9781085623247Subjects--Topical Terms:

536353
Marketing.
Subjects--Index Terms:

Credit Cards

Consumer Decisions in Response to Price Increases.
LDR:02501nmm a2200385 4500 001 2266037
005 20200608113719.5
008 220629s2019 ||||||||||||||||| ||eng d
020 $a 9781085623247
035 $a (MiAaPQ)AAI13866021
035 $a AAI13866021
040 $a MiAaPQ $c MiAaPQ
100 1 $a Zhang, Yiwen. $3 1032350
245 1 0 $a Consumer Decisions in Response to Price Increases.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2019
300 $a 104 p.
500 $a Source: Dissertations Abstracts International, Volume: 81-03, Section: B.
500 $a Advisor: Hsee, Christopher;Sussman, Abigail.
502 $a Thesis (Ph.D.)--The University of Chicago, 2019.
506 $a This item must not be sold to any third party vendors.
506 $a This item must not be sold to any third party vendors.
520 $a Previous research has found that consumers anchor their purchase decisions on the quantity limit in price discounts. However, this paper identifies cases in which consumers purchase fewer units of a product when more (vs. fewer) units of the product are offered at a lower price. In other words, consumers buy more when the average unit price is higher. I find this pattern across a variety of products in both lab settings and a field experiment. Furthermore, this effect extends beyond discounts with quantity limits to more general price-increases. This paper provides theoretical as well as practical insights for understanding consumer behavior. Theoretically, this work advances our knowledge of how consumers react to non-linear pricing and numeric cues in price promotions. I demonstrate that consumers respond to external numerical cues (e.g., anchors, reference points) only if those values are perceived to be acceptable as a purchase quantity. This work also contributes to our understanding on the effect of transaction utility in consumer purchase decisions. Practically, my work provides insights into the effectiveness of pricing and promotion strategies and proposes a new method for nudging consumers to reduce unhealthy food or energy consumption.
590 $a School code: 0330.
650 4 $a Marketing. $3 536353
650 4 $a Behavioral psychology. $3 2122788
653 $a Credit Cards
653 $a Debt Repayment
653 $a Discounts
653 $a Financial Decision Making
653 $a Numeric Cues
653 $a Purchase Quantity
690 $a 0338
690 $a 0384
710 2 $a The University of Chicago. $b Business. $3 1671506
773 0 $t Dissertations Abstracts International $g 81-03B.
790 $a 0330
791 $a Ph.D.
792 $a 2019
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13866021