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Managing Customer Complaints in Onli...

Mousavi, Mohammad .

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Managing Customer Complaints in Online Auction Markets.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Managing Customer Complaints in Online Auction Markets./
作者:	Mousavi, Mohammad .
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
面頁冊數:	252 p.
附註:	Source: Dissertations Abstracts International, Volume: 81-06, Section: B.
Contained By:	Dissertations Abstracts International81-06B.
標題:	Business administration. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27541248
ISBN:	9781687992437

Managing Customer Complaints in Online Auction Markets.
Mousavi, Mohammad .

Managing Customer Complaints in Online Auction Markets. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 252 p.

Source: Dissertations Abstracts International, Volume: 81-06, Section: B.

Thesis (D.B.A.)--Walden University, 2019.

This item must not be sold to any third party vendors.

The purpose of this multiple case study was to explore strategies managers in the online auction industry used to manage customer complaints to improve customer satisfaction. The targeted population consisted of 4 managers of online auction companies in the southwestern region of the United States. The conceptual framework for the study was Argyris and Schon's double-loop learning theory. Data were collected via semistructured interviews with business managers, observation of company operations and behaviors, review of documentation, and member-checking activities. Data analysis consisted of text interpretation of data and notes using coding techniques. Data analysis resulted in 5 themes: business orientation, customer purview, complaints handling, coping strategies, and learning abilities. The implications of this study for positive social change include facilitating the growth of online markets and increasing lower-cost purchasing opportunities for consumers with limited access to conventional marketplaces.

ISBN: 9781687992437Subjects--Topical Terms:

3168311
Business administration.
Subjects--Index Terms:

Double-Loop Learning

Managing Customer Complaints in Online Auction Markets.
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