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The Impact of Communication Channel ...

Vigness, Rachel Marie.

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The Impact of Communication Channel Selection on Social Presence in Asynchronous Online Learning Environments.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Impact of Communication Channel Selection on Social Presence in Asynchronous Online Learning Environments./
Author:	Vigness, Rachel Marie.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	124 p.
Notes:	Source: Dissertations Abstracts International, Volume: 81-05, Section: B.
Contained By:	Dissertations Abstracts International81-05B.
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=22619823
ISBN:	9781088396339

The Impact of Communication Channel Selection on Social Presence in Asynchronous Online Learning Environments.
Vigness, Rachel Marie.

The Impact of Communication Channel Selection on Social Presence in Asynchronous Online Learning Environments. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 124 p.

Source: Dissertations Abstracts International, Volume: 81-05, Section: B.

Thesis (Ph.D.)--Northcentral University, 2019.

This item must not be sold to any third party vendors.

Value generating interactions occur in service ecosystems (Vargo & Akaka, 2012). The online learning ecosystem contains various service providers and actors performing value interactions. For instance, in asynchronous online learning environments, students interact with each other through computer-mediated communication channels. However, researchers have found that online learning can be isolating and lack quality interactions (Coppola, Hiltz, & Rotter, 2002; Glazier, 2016). The problem addressed in this study is diminishing student retention rates stemming from low social presence in asynchronous online classrooms (Bowers & Kumar, 2015; Kear, Chetwynd, & Jefferis, 2014). Guided by the social development (Vygotsky, 1962) and media naturalness (Kock, 2004) theories, this quasi-experimental study examined the influence of communication channel selection and learner characteristics on social presence. A convenience sample involved 378 undergraduate students enrolled in a management course at a private university located in the United States. The study consisted of one treatment group who interacted in an audio-video discussion thread and the control group who interacted using text-only exchanges. Following the treatment period, a total of 108 students responded to an anonymous online survey. The Mann-Whitney U test results indicated that there was no significant difference in social presence perceptions between students participating in the audio-video and text-only discussion forums. The ordinal logistic regression results suggested that learner characteristics (age, gender, self-efficacy in online learning, and computer-mediated communication experience) significantly predicted social presence perceptions. The findings advance the understanding of social presence and communication interactions in online learning. Additional research involving a larger, more diverse, sample in post-secondary online ecosystems will build on the body of knowledge related to student-to-student interactions and provide insight to academic leaders in the competitive online ecosystem.

ISBN: 9781088396339Subjects--Topical Terms:

536353
Marketing.
Subjects--Index Terms:

Communication

The Impact of Communication Channel Selection on Social Presence in Asynchronous Online Learning Environments.
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