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Twitter Usage by Indian Embassies an...

Veeramreddy, Jayaprakash R.

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Twitter Usage by Indian Embassies and Consulate General Offices for Addressing Indian Migrants Issues in Saudi Arabia and United Arab Emirates.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Twitter Usage by Indian Embassies and Consulate General Offices for Addressing Indian Migrants Issues in Saudi Arabia and United Arab Emirates./
Author:	Veeramreddy, Jayaprakash R.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	159 p.
Notes:	Source: Masters Abstracts International, Volume: 81-05.
Contained By:	Masters Abstracts International81-05.
Subject:	Mass communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=22584234
ISBN:	9781392590751

Twitter Usage by Indian Embassies and Consulate General Offices for Addressing Indian Migrants Issues in Saudi Arabia and United Arab Emirates.
Veeramreddy, Jayaprakash R.

Twitter Usage by Indian Embassies and Consulate General Offices for Addressing Indian Migrants Issues in Saudi Arabia and United Arab Emirates. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 159 p.

Source: Masters Abstracts International, Volume: 81-05.

Thesis (M.S.M.C.)--Arkansas State University, 2019.

This item must not be sold to any third party vendors.

The purpose of this study was to examine the usage of Twitter for solving Indian migrants issues by Indian Embassies and Consulate General offices located in countries such as Saudi Arabia and United Arab Emirates. The data (tweets, retweets and replies) was collected from the officials Twitter accounts of four organizations ( IndianEmbRiyadh, IndEmbAbuDhabi, CGIJeddah and CGIDubai). A mixed methodology of quantitative content analysis and qualitative thematic analysis was used to analyze the data. The findings from this study showed that four organizations were using Twitter mainly to communicate with the migrants for improving public service delivery. These organizations were using tweets for publishing content related to community welfare, and retweets for publishing marketing and promotional content. Results from this study showed that theme related to migrant welfare fostered more engagement from the audience than marketing and promotional themes.

ISBN: 9781392590751Subjects--Topical Terms:

3422380
Mass communications.

Twitter Usage by Indian Embassies and Consulate General Offices for Addressing Indian Migrants Issues in Saudi Arabia and United Arab Emirates.
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300 $a 159 p.
500 $a Source: Masters Abstracts International, Volume: 81-05.
500 $a Advisor: Pitts, Mary Jackson.
502 $a Thesis (M.S.M.C.)--Arkansas State University, 2019.
506 $a This item must not be sold to any third party vendors.
520 $a The purpose of this study was to examine the usage of Twitter for solving Indian migrants issues by Indian Embassies and Consulate General offices located in countries such as Saudi Arabia and United Arab Emirates. The data (tweets, retweets and replies) was collected from the officials Twitter accounts of four organizations ( IndianEmbRiyadh, IndEmbAbuDhabi, CGIJeddah and CGIDubai). A mixed methodology of quantitative content analysis and qualitative thematic analysis was used to analyze the data. The findings from this study showed that four organizations were using Twitter mainly to communicate with the migrants for improving public service delivery. These organizations were using tweets for publishing content related to community welfare, and retweets for publishing marketing and promotional content. Results from this study showed that theme related to migrant welfare fostered more engagement from the audience than marketing and promotional themes.
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