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Breastfeeding Discourse on Social Media.

Whittemore, Andrea L.

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Breastfeeding Discourse on Social Media.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Breastfeeding Discourse on Social Media./
Author:	Whittemore, Andrea L.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	54 p.
Notes:	Source: Masters Abstracts International, Volume: 80-11.
Contained By:	Masters Abstracts International80-11.
Subject:	Womens studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13878171
ISBN:	9781392117804

Breastfeeding Discourse on Social Media.
Whittemore, Andrea L.

Breastfeeding Discourse on Social Media. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 54 p.

Source: Masters Abstracts International, Volume: 80-11.

Thesis (M.S.)--Rochester Institute of Technology, 2019.

This item must not be sold to any third party vendors.

Using feminist theory, this study focuses on discourse around breastfeeding on Twitter. Using a mixed-methods approach, I first examine the use of the hashtag #breastfeeding on Twitter to identify the networks driving the discourse. The discourse analysis was completed to explore how feminist principles and mothers' agency were represented in tweets related to breastfeeding. The results, based on (N = 2,818) tweets, show that discourses are seen as breastfeeding as "natural" and "primary," bottle feeding as second best, sexualization versus the natural functions of the breast, breastfeeding as a provocative act, mothering as a public or private nexus, breastfeeding related product placement, breastfeeding as protection for baby or mother, support and education for breastfeeding, breastfeeding as it pertains to insurance, and intersectionality. Also, the network analysis found that the discourse was driven primarily by non-profits and health organizations.

ISBN: 9781392117804Subjects--Topical Terms:

2122688
Womens studies.

Breastfeeding Discourse on Social Media.
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245 1 0 $a Breastfeeding Discourse on Social Media.
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300 $a 54 p.
500 $a Source: Masters Abstracts International, Volume: 80-11.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Kothari, Ammina;Shackelford, Laura.
502 $a Thesis (M.S.)--Rochester Institute of Technology, 2019.
506 $a This item must not be sold to any third party vendors.
520 $a Using feminist theory, this study focuses on discourse around breastfeeding on Twitter. Using a mixed-methods approach, I first examine the use of the hashtag #breastfeeding on Twitter to identify the networks driving the discourse. The discourse analysis was completed to explore how feminist principles and mothers' agency were represented in tweets related to breastfeeding. The results, based on (N = 2,818) tweets, show that discourses are seen as breastfeeding as "natural" and "primary," bottle feeding as second best, sexualization versus the natural functions of the breast, breastfeeding as a provocative act, mothering as a public or private nexus, breastfeeding related product placement, breastfeeding as protection for baby or mother, support and education for breastfeeding, breastfeeding as it pertains to insurance, and intersectionality. Also, the network analysis found that the discourse was driven primarily by non-profits and health organizations.
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