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Modern political campaigns : = how p...

Cohen, Michael D., (1970-)

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Modern political campaigns : = how professionalism, technology, and speed have revolutionized elections /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Modern political campaigns :/ Michael D. Cohen.
其他題名:	how professionalism, technology, and speed have revolutionized elections /
作者:	Cohen, Michael D.,
出版者:	Lanham, MD :Rowman & Littlefield, : c2021.,
面頁冊數:	xv, 185 p. ;23 cm.
內容註:	Parties and elections -- Planning and management -- Fundraising -- Independent groups -- Vulnerability and opposition research -- Data and analytics -- Focus groups and polling -- Earned media -- Paid media -- Social media -- Field operations -- The new permanent campaign.
標題:	Political campaigns - United States. -
ISBN:	9781538153802

Modern political campaigns : = how professionalism, technology, and speed have revolutionized elections /
Cohen, Michael D.,1970-

Modern political campaigns :how professionalism, technology, and speed have revolutionized elections /Michael D. Cohen. - Lanham, MD :Rowman & Littlefield,c2021. - xv, 185 p. ;23 cm.

Includes bibliographical references and index.

Parties and elections -- Planning and management -- Fundraising -- Independent groups -- Vulnerability and opposition research -- Data and analytics -- Focus groups and polling -- Earned media -- Paid media -- Social media -- Field operations -- The new permanent campaign.

"Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks"--

ISBN: 9781538153802

LCCN: 2021014383Subjects--Topical Terms:

601450
Political campaigns
--United States.

LC Class. No.: JK2281 / .C65 2021

Dewey Class. No.: 324.70973

Modern political campaigns : = how professionalism, technology, and speed have revolutionized elections /
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