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Modern political campaigns : = how p...

Cohen, Michael D., (1970-)

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Modern political campaigns : = how professionalism, technology, and speed have revolutionized elections /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Modern political campaigns :/ Michael D. Cohen.
Reminder of title:	how professionalism, technology, and speed have revolutionized elections /
Author:	Cohen, Michael D.,
Published:	Lanham, MD :Rowman & Littlefield, : c2021.,
Description:	xv, 185 p. ;23 cm.
[NT 15003449]:	Parties and elections -- Planning and management -- Fundraising -- Independent groups -- Vulnerability and opposition research -- Data and analytics -- Focus groups and polling -- Earned media -- Paid media -- Social media -- Field operations -- The new permanent campaign.
Subject:	Political campaigns - United States. -
ISBN:	9781538153802

Modern political campaigns : = how professionalism, technology, and speed have revolutionized elections /
Cohen, Michael D.,1970-

Modern political campaigns :how professionalism, technology, and speed have revolutionized elections /Michael D. Cohen. - Lanham, MD :Rowman & Littlefield,c2021. - xv, 185 p. ;23 cm.

Includes bibliographical references and index.

Parties and elections -- Planning and management -- Fundraising -- Independent groups -- Vulnerability and opposition research -- Data and analytics -- Focus groups and polling -- Earned media -- Paid media -- Social media -- Field operations -- The new permanent campaign.

"Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks"--

ISBN: 9781538153802

LCCN: 2021014383Subjects--Topical Terms:

601450
Political campaigns
--United States.

LC Class. No.: JK2281 / .C65 2021

Dewey Class. No.: 324.70973

Modern political campaigns : = how professionalism, technology, and speed have revolutionized elections /
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245 1 0 $a Modern political campaigns : $b how professionalism, technology, and speed have revolutionized elections / $c Michael D. Cohen.
260 # $a Lanham, MD : $b Rowman & Littlefield, $c c2021.
300 $a xv, 185 p. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Parties and elections -- Planning and management -- Fundraising -- Independent groups -- Vulnerability and opposition research -- Data and analytics -- Focus groups and polling -- Earned media -- Paid media -- Social media -- Field operations -- The new permanent campaign.
520 # $a "Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks"-- $c Provided by publisher.
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650 # 0 $a Campaign management $z United States. $3 583846
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