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Applied social marketing and quality...

Galan-Ladero, M. Mercedes.

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Applied social marketing and quality of life = case studies from an international perspective /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Applied social marketing and quality of life/ edited by M. Mercedes Galan-Ladero, Reynaldo G. Rivera.
Reminder of title:	case studies from an international perspective /
other author:	Galan-Ladero, M. Mercedes.
Published:	Cham :Springer International Publishing : : 2021.,
Description:	xv, 427 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Quality of life - Case studies. -
Online resource:	https://doi.org/10.1007/978-3-030-83286-5
ISBN:	9783030832865

Applied social marketing and quality of life = case studies from an international perspective /
Applied social marketing and quality of lifecase studies from an international perspective /[electronic resource] :edited by M. Mercedes Galan-Ladero, Reynaldo G. Rivera. - Cham :Springer International Publishing :2021. - xv, 427 p. :ill., digital ;24 cm. - Applying quality of life research, best practices,2213-9958. - Applying quality of life research, best practices..

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.

ISBN: 9783030832865

Standard No.: 10.1007/978-3-030-83286-5doiSubjects--Topical Terms:

3532046
Quality of life
--Case studies.

LC Class. No.: HN25 / .A66 2021

Dewey Class. No.: 306.361

Applied social marketing and quality of life = case studies from an international perspective /
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520 $a This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
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