東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Media convergence and the developmen...

Duan, Peng.

Linked to FindBook

Google Book

Amazon

博客來

Media convergence and the development strategies of radio and television in China

Record Type:	Electronic resources : Monograph/item
Title/Author:	Media convergence and the development strategies of radio and television in China/ by Peng Duan.
Author:	Duan, Peng.
Published:	Singapore :Springer Singapore : : 2020.,
Description:	viii, 166 p. :ill., digital ;24 cm.
[NT 15003449]:	Chapter One: The Rise, Concept and Manifestations of Media Convergence -- Chapter Two: The Challenges and Opportunities Facing Radio and Television Against the Background of Media Convergence -- Chapter Three: Cases of Reforms of Radio and Television Against the Background of Media Convergence -- Chapter Four: Communication strategies of Radio and Television against the Background of Media Convergence -- Chapter Five: Prospects for Media Convergence.
Contained By:	Springer Nature eBook
Subject:	Convergence (Telecommunication) - China. -
Online resource:	https://doi.org/10.1007/978-981-33-4149-4
ISBN:	9789813341494

Media convergence and the development strategies of radio and television in China
Duan, Peng.

Media convergence and the development strategies of radio and television in China[electronic resource] /by Peng Duan. - Singapore :Springer Singapore :2020. - viii, 166 p. :ill., digital ;24 cm.

Chapter One: The Rise, Concept and Manifestations of Media Convergence -- Chapter Two: The Challenges and Opportunities Facing Radio and Television Against the Background of Media Convergence -- Chapter Three: Cases of Reforms of Radio and Television Against the Background of Media Convergence -- Chapter Four: Communication strategies of Radio and Television against the Background of Media Convergence -- Chapter Five: Prospects for Media Convergence.

This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author's observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.

ISBN: 9789813341494

Standard No.: 10.1007/978-981-33-4149-4doiSubjects--Topical Terms:

3528078
Convergence (Telecommunication)
--China.

LC Class. No.: P95.82.C5

Dewey Class. No.: 302.230951

Media convergence and the development strategies of radio and television in China
LDR:02461nmm a2200325 a 4500 001 2257135
003 DE-He213
005 20210308141707.0
006 m d
007 cr nn 008maaau
008 220420s2020 si s 0 eng d
020 $a 9789813341494 $q (electronic bk.)
020 $a 9789813341487 $q (paper)
024 7 $a 10.1007/978-981-33-4149-4 $2 doi
035 $a 978-981-33-4149-4
040 $a GP $c GP
041 0 $a eng
050 4 $a P95.82.C5
072 7 $a JFD $2 bicssc
072 7 $a SOC052000 $2 bisacsh
072 7 $a JBCT $2 thema
082 0 4 $a 302.230951 $2 23
090 $a P95.82.C5 $b D812 2020
100 1 $a Duan, Peng. $3 1910523
245 1 0 $a Media convergence and the development strategies of radio and television in China $h [electronic resource] / $c by Peng Duan.
260 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2020.
300 $a viii, 166 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter One: The Rise, Concept and Manifestations of Media Convergence -- Chapter Two: The Challenges and Opportunities Facing Radio and Television Against the Background of Media Convergence -- Chapter Three: Cases of Reforms of Radio and Television Against the Background of Media Convergence -- Chapter Four: Communication strategies of Radio and Television against the Background of Media Convergence -- Chapter Five: Prospects for Media Convergence.
520 $a This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author's observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.
650 0 $a Convergence (Telecommunication) $z China. $3 3528078
650 0 $a Mass media policy $z China. $3 759954
650 1 4 $a Media Studies. $2 ukslc $3 2079128
650 2 4 $a Screen Studies. $3 3383518
650 2 4 $a Media Policy. $3 3220729
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-981-33-4149-4
950 $a Literature, Cultural and Media Studies (SpringerNature-41173)