Consumption behaviour and social res...
Gupta, Karnika.

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  • Consumption behaviour and social responsibility = a consumer research approach /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Consumption behaviour and social responsibility/ by Karnika Gupta, Narendra Singh.
    Reminder of title: a consumer research approach /
    Author: Gupta, Karnika.
    other author: Singh, Narendra.
    Published: Singapore :Springer Singapore : : 2020.,
    Description: xxv, 450 p. :ill. (some col.), digital ;24 cm.
    [NT 15003449]: Chapter 1. Background and Thought -- Chapter 2. An Overview of Literature -- Chapter 3. Conceptual Framework and Research Model -- Chapter 4. Methodological Procedures and Techniques -- Chapter 5. Exploration and Validation of Behavioural-Attitudinal Dimensions -- Chapter 6. Model Testing and Thoeory Testing -- Chapter 7. Segmentation of Consumers and Identification of Responsibles -- Chapter 8. Charaterizing and Profiling Responsible Consumer Segments -- Chapter 9. Findings and Discussions -- Chapter 10. Implications and Directions.
    Contained By: Springer eBooks
    Subject: Consumer behavior - Moral and ethical aspects. -
    Online resource: https://doi.org/10.1007/978-981-15-3005-0
    ISBN: 9789811530050
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W9410566 電子資源 11.線上閱覽_V 電子書 EB HF5415.32 .G878 2020 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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