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品牌成癮在價值與品牌擁護關係中的中介作用 : = 消費者品牌識別的調節作...

班逹願

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品牌成癮在價值與品牌擁護關係中的中介作用 : = 消費者品牌識別的調節作用 = The mediating role of brand addiction in the relationship between values and brand advocacy: the moderating effect of consumer-brand identification /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	品牌成癮在價值與品牌擁護關係中的中介作用 :/ 班逹願撰
Reminder of title:	消費者品牌識別的調節作用 = The mediating role of brand addiction in the relationship between values and brand advocacy: the moderating effect of consumer-brand identification /
remainder title:	The mediating role of brand addiction in the relationship between values and brand advocacy: the moderating effect of consumer-brand identification
Author:	班逹願
other author:	池文海
Published:	[花蓮縣] :[國立東華大學企業管理學系], : 2021,
Description:	[6], 89面 :圖,表 ;30公分
Notes:	校內電子全文開放日期 2021/07/20
Subject:	享樂價值 -
Online resource:	http://134.208.29.108/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=G0610832201.id&searchmode=basic電子全文(依作者授權而定)

品牌成癮在價值與品牌擁護關係中的中介作用 : = 消費者品牌識別的調節作用 = The mediating role of brand addiction in the relationship between values and brand advocacy: the moderating effect of consumer-brand identification /
班逹願

品牌成癮在價值與品牌擁護關係中的中介作用 :消費者品牌識別的調節作用 = The mediating role of brand addiction in the relationship between values and brand advocacy: the moderating effect of consumer-brand identification /The mediating role of brand addiction in the relationship between values and brand advocacy: the moderating effect of consumer-brand identification班逹願撰 - [花蓮縣] :[國立東華大學企業管理學系], 2021 - [6], 89面 :圖,表 ;30公分

校內電子全文開放日期 2021/07/20

碩士論文--國立東華大學企業管理學系

含參考書目Subjects--Topical Terms:

2620139
享樂價值

品牌成癮在價值與品牌擁護關係中的中介作用 : = 消費者品牌識別的調節作用 = The mediating role of brand addiction in the relationship between values and brand advocacy: the moderating effect of consumer-brand identification /
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246 3 1 $a The mediating role of brand addiction in the relationship between values and brand advocacy: the moderating effect of consumer-brand identification
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500 $a 校內電子全文開放日期 2021/07/20
500 $a 校外電子全文開放日期 2021/07/20
500 $a 國圖全文開放日期 2021/07/20
500 $a 畢業學年度: 109
500 $a 指導教授: 池文海
500 $a 作者英文名:Hope Wilfred Banda
502 $a 碩士論文--國立東華大學企業管理學系
504 $a 含參考書目
650 # 7 $a 享樂價值 $2 csht $3 2620139
650 # 7 $a 功利價值 $2 lcstt $3 3535186
650 # 7 $a 象徵價值 $2 lcstt $3 3535187
650 # 7 $a 品牌成癮 $2 lcstt $3 3535188
650 # 7 $a 消費者品牌識別 $2 lcstt $3 3535189
650 # 7 $a 品牌宣傳 $2 lcstt $3 3535190
650 # 7 $a 認知-影響-行為模型 $2 lcstt $3 3535191
650 # 7 $a Hedonic Value $2 lcstt $3 3535184
650 # 7 $a Utilitarian Value $2 lcstt $3 3535185
650 # 7 $a Symbolic Value $2 lcstt $3 3535192
650 # 7 $a Brand Addiction $2 lcstt $3 3535193
650 # 7 $a Consumer-Brand Identification $2 lcstt $3 3535194
650 # 7 $a Brand Advocacy $2 lcstt $3 3535195
650 # 7 $a Cognition-Affect-Behaviour Model $2 lcstt $3 3535196
700 1 # $a 池文海 $e 指導 $3 2994663
700 1 # $a Chih, Wen-Hai $e 指導 $3 3199408
856 4 0 $u http://134.208.29.108/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=G0610832201.id&searchmode=basic $z 電子全文(依作者授權而定)