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Impacts of customer relationship man...

Moser, Martin A.

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Impacts of customer relationship management on development of corporations

Record Type:	Electronic resources : Monograph/item
Title/Author:	Impacts of customer relationship management on development of corporations/ by Martin A. Moser.
Author:	Moser, Martin A.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2021.,
Description:	xv, 145 p. :ill., digital ;24 cm.
[NT 15003449]:	Introduction -- Literature Review -- Methodology -- Empirical Studies -- Interpretation And Discussion Of Results -- Summary And Conclusion -- Bibliography.
Contained By:	Springer Nature eBook
Subject:	Customer relations - Management. -
Online resource:	https://doi.org/10.1007/978-3-658-35835-8
ISBN:	9783658358358

Impacts of customer relationship management on development of corporations
Moser, Martin A.

Impacts of customer relationship management on development of corporations[electronic resource] /by Martin A. Moser. - Wiesbaden :Springer Fachmedien Wiesbaden :2021. - xv, 145 p. :ill., digital ;24 cm. - Gabler theses,2731-3239. - Gabler theses..

Introduction -- Literature Review -- Methodology -- Empirical Studies -- Interpretation And Discussion Of Results -- Summary And Conclusion -- Bibliography.

The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users. About the author: Martin A. Moser studied Industrial Engineering and Sales Management at the University of Applied Sciences Wiener Neustadt and the Thompson Rivers University in Canada after completing his training at the HTL Modling (Electronics and Telecommunication Engineering) In addition to his professional activities in Technical Key Account Management and Corporate Development in the packaging industry, he accomplished academic training in Financial Management at Middlesex University London and a PhD-Programme in International Economic Relations and Management at the University of Sopron.

ISBN: 9783658358358

Standard No.: 10.1007/978-3-658-35835-8doiSubjects--Topical Terms:

582814
Customer relations
--Management.

LC Class. No.: HF5415.5 / .M67 2021

Dewey Class. No.: 658.812

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505 0 $a Introduction -- Literature Review -- Methodology -- Empirical Studies -- Interpretation And Discussion Of Results -- Summary And Conclusion -- Bibliography.
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