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FACTUM (Conference) : (2021 :)

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Fashion communication = proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Fashion communication/ edited by Teresa Sadaba ... [et al.].
Reminder of title:	proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 /
remainder title:	FACTUM 21
other author:	Sadaba, Teresa.
corporate name:	FACTUM (Conference) :
Published:	Cham :Springer International Publishing : : 2021.,
Description:	xiii, 337 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Clothing trade - Congresses. - Management -
Online resource:	https://doi.org/10.1007/978-3-030-81321-5
ISBN:	9783030813215

Fashion communication = proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 /
Fashion communicationproceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 /[electronic resource] :FACTUM 21edited by Teresa Sadaba ... [et al.]. - Cham :Springer International Publishing :2021. - xiii, 337 p. :ill., digital ;24 cm.

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

ISBN: 9783030813215

Standard No.: 10.1007/978-3-030-81321-5doiSubjects--Topical Terms:

3221709
Clothing trade
--Management--Congresses.

LC Class. No.: HD9940.A2 / F33 2021

Dewey Class. No.: 687.0688

Fashion communication = proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 /
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