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(Not) getting paid to do what you lo...

Duffy, Brooke Erin.

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(Not) getting paid to do what you love = gender, social media, and aspirational work /

Record Type:	Electronic resources : Monograph/item
Title/Author:	(Not) getting paid to do what you love/ Brooke Erin Duffy.
Reminder of title:	gender, social media, and aspirational work /
remainder title:	Gender, social media, and aspirational work
Author:	Duffy, Brooke Erin.
Published:	New Haven :Yale University Press, : c2017.,
Description:	1 online resource (308 p.) :ill.
[NT 15003449]:	Entrepreneurial wishes and career dreams -- The aspirational ethos: gender, consumerism, and labor -- (Not) just for the fun of it: the labor of social media production -- Branding the authentic self: the commercial appeal of "being real" -- "And now, a word from our sponsor": attracting advertisers, building brands, leveraging (free) labor -- The "Instagram filter": dispelling the myths of entrepreneurial glamour -- Aspirational labor's (in)visibility -- Epilogue: the aspirational labour of an academic.
Subject:	Online social networks - Economic aspects. -
Online resource:	https://www.degruyter.com/isbn/9780300227666
ISBN:	9780300227666

(Not) getting paid to do what you love = gender, social media, and aspirational work /
Duffy, Brooke Erin.

(Not) getting paid to do what you lovegender, social media, and aspirational work /[electronic resource] :Gender, social media, and aspirational workBrooke Erin Duffy. - 1st ed. - New Haven :Yale University Press,c2017. - 1 online resource (308 p.) :ill.

Includes bibliographical references and index.

Entrepreneurial wishes and career dreams -- The aspirational ethos: gender, consumerism, and labor -- (Not) just for the fun of it: the labor of social media production -- Branding the authentic self: the commercial appeal of "being real" -- "And now, a word from our sponsor": attracting advertisers, building brands, leveraging (free) labor -- The "Instagram filter": dispelling the myths of entrepreneurial glamour -- Aspirational labor's (in)visibility -- Epilogue: the aspirational labour of an academic.

"An illuminating investigation into a class of enterprising women aspiring to 'make it' in the social media economy but often finding only unpaid work. Profound transformations in our digital society have brought many enterprising women to social media platforms--from blogs to YouTube to Instagram--in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose 'passion projects' amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can 'make it'--and stand out among freelancers, temps, and gig workers--Duffy asks us all to consider the stakes of not getting paid to do what you love"--Provided by publisher.

ISBN: 9780300227666

Standard No.: 99972508543Subjects--Topical Terms:

985628
Online social networks
--Economic aspects.

LC Class. No.: HC79.I55 / D8665 2017

Dewey Class. No.: 302.231

(Not) getting paid to do what you love = gender, social media, and aspirational work /
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020 $z 0300218176 $q (hbk.)
024 8 $a 99972508543
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040 $a N $b eng $c N $d IDEBK $d EBLCP $d N $d YDX $d JSTOR $d WAU $d TEFOD $d CSAIL $d CNCGM $d MERUC $d OCLCQ $d U3G $d IOG $d ERL $d OCLCF $d UAB $d OH1
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050 4 $a HC79.I55 $b D8665 2017
050 4 $a HM745 $b .D84 2017
082 0 4 $a 302.231 $2 23
100 1 $a Duffy, Brooke Erin. $3 3512256
245 1 0 $a (Not) getting paid to do what you love $h [electronic resource] : $b gender, social media, and aspirational work / $c Brooke Erin Duffy.
246 3 0 $a Gender, social media, and aspirational work
250 $a 1st ed.
260 $a New Haven : $b Yale University Press, $c c2017.
300 $a 1 online resource (308 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Entrepreneurial wishes and career dreams -- The aspirational ethos: gender, consumerism, and labor -- (Not) just for the fun of it: the labor of social media production -- Branding the authentic self: the commercial appeal of "being real" -- "And now, a word from our sponsor": attracting advertisers, building brands, leveraging (free) labor -- The "Instagram filter": dispelling the myths of entrepreneurial glamour -- Aspirational labor's (in)visibility -- Epilogue: the aspirational labour of an academic.
520 $a "An illuminating investigation into a class of enterprising women aspiring to 'make it' in the social media economy but often finding only unpaid work. Profound transformations in our digital society have brought many enterprising women to social media platforms--from blogs to YouTube to Instagram--in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose 'passion projects' amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can 'make it'--and stand out among freelancers, temps, and gig workers--Duffy asks us all to consider the stakes of not getting paid to do what you love"--Provided by publisher.
588 $a Description based on print version record.
650 0 $a Online social networks $x Economic aspects. $3 985628
650 0 $a Vocational interests $x Economic aspects $x Sex differences. $3 3512257
650 0 $a Blogs $x Economic aspects. $3 778013
650 0 $a Fashion $x Blogs $x Economic aspects. $3 3512258
650 0 $a Fashion $x Blogs $x Social aspects. $3 3512259
650 0 $a Women in the mass media industry $x Economic conditions. $3 3512260
650 0 $a Women $x Economic aspects $z United States $y 21st century. $3 3512261
650 0 $a Businesswomen $y 21st century $x Attitudes. $3 3512262
650 0 $a Bloggers $x Economic conditions. $3 3512263
650 0 $a Unpaid labor. $3 3250535
650 0 $a Social media $x Economic aspects. $3 786189
650 0 $a Social sciences in mass media. $3 2200653
650 0 $a Fashion merchandising $x Computer network resources $x Social aspects. $3 3512264
650 0 $a Feminist theory. $3 525486
856 4 0 $u https://www.degruyter.com/isbn/9780300227666