Context and cognition in consumer ps...
Foxall, G. R.

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  • Context and cognition in consumer psychology = how perception and emotion guide action /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Context and cognition in consumer psychology/ Gordon R. Foxall.
    其他題名: how perception and emotion guide action /
    作者: Foxall, G. R.
    出版者: Abingdon, Oxon :Routledge, : 2018.,
    面頁冊數: 1 online resource (xii, 175 p.)
    內容註: A progressive research program -- Consumer action -- Perceptual contingency-representation -- Refining perceptual contingency-representation -- The intentional consumer situation -- Cognitive foundations of the intentional consumer situation -- Behavior, action, agency.
    標題: Consumer behavior. -
    電子資源: https://www.taylorfrancis.com/books/9781315772103
    ISBN: 9781315772103 (ebk.)
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W9407384 電子資源 11.線上閱覽_V 電子書 EB HF5415.32 .F683 2018 一般使用(Normal) 在架 0
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