東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

COVID-19, technology and marketing =...

Ratten, Vanessa.

Linked to FindBook

Google Book

Amazon

博客來

COVID-19, technology and marketing = moving forward and the new normal /

Record Type:	Electronic resources : Monograph/item
Title/Author:	COVID-19, technology and marketing/ edited by Vanessa Ratten, Park Thaichon.
Reminder of title:	moving forward and the new normal /
other author:	Ratten, Vanessa.
Published:	Singapore :Springer Singapore : : 2021.,
Description:	xiv, 161 p. :ill., digital ;24 cm.
[NT 15003449]:	1.Covid-19, technology and marketing -- Chapter 2. COVID in the aviation industry: Crisis management, its decisions and outcomes -- Chapter 3. The Importance of e-Commerce and Customer Relationships in Times of COVID-19 Pandemic -- Chapter 4. Successful COVID-19 prevention factors and their effect on the economy: A comparison between Thailand, Vietnam and Australia -- Chapter 5. Marketing Automation in Business to Business Relationships and the emerged Value Cocreation -- Chapter 6. Perception of Career Success in Times of COVID-19 Pandemic -- Chapter 7. Exploratory Analysis of the Christmas Symbology Importance -- Chapter 8. Covid-19: future marketing and technology research challenges.
Contained By:	Springer Nature eBook
Subject:	Marketing - Management. -
Online resource:	https://doi.org/10.1007/978-981-16-1442-2
ISBN:	9789811614422

COVID-19, technology and marketing = moving forward and the new normal /
COVID-19, technology and marketingmoving forward and the new normal /[electronic resource] :edited by Vanessa Ratten, Park Thaichon. - Singapore :Springer Singapore :2021. - xiv, 161 p. :ill., digital ;24 cm.

1.Covid-19, technology and marketing -- Chapter 2. COVID in the aviation industry: Crisis management, its decisions and outcomes -- Chapter 3. The Importance of e-Commerce and Customer Relationships in Times of COVID-19 Pandemic -- Chapter 4. Successful COVID-19 prevention factors and their effect on the economy: A comparison between Thailand, Vietnam and Australia -- Chapter 5. Marketing Automation in Business to Business Relationships and the emerged Value Cocreation -- Chapter 6. Perception of Career Success in Times of COVID-19 Pandemic -- Chapter 7. Exploratory Analysis of the Christmas Symbology Importance -- Chapter 8. Covid-19: future marketing and technology research challenges.

"The text explores the changes in new digital technology as well as the challenges faced by modern marketing management through the lens of the current covid pandemic which is interesting and timely." -Isaac Cheah, Curtin University, Australia "This book can be a useful compass for the future as the changes forced by COVID-19 will have permanent characteristics and significant impact on global markets and businesses." -Nikolaos Apostolopoulos, Neapolis University Pafos, Cyprus "Ratten and Thaichon's timely text explores multiple, international, perspectives on the relationship between technology and marketing within the context of the Corona pandemic. As such it will serve as a valuable reference point for those seeking to understand the technology-business dynamic, and those keen to benefit from it." -Andreas Walmsley, Coventry University, United Kingdom "A timely, novel view, a relevance book for our times. A must read to understand how companies and individuals try to adapt and overcome obstacles, succeed or fail under what is considered by many the worst health crisis and economic downfall in modern history." -Oscar Javier Montiel Mendez, Universidad Autonoma de Ciudad Juarez, Mexico This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19. Vanessa Ratten is Associate Professor at the La Trobe University, Australia. She is the Programme Coordinator of the Entrepreneurship and Innovation degrees at La Trobe Business School. Park Thaichon is the Cluster Leader of the Relationship Marketing for Impact Research Cluster and the Program Director of the Master of Marketing at Griffith University. Park main research interests include relationship marketing, big data, privacy, dark marketing, and consumer behaviour.

ISBN: 9789811614422

Standard No.: 10.1007/978-981-16-1442-2doiSubjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.8

COVID-19, technology and marketing = moving forward and the new normal /
LDR:03930nmm a2200325 a 4500 001 2244245
003 DE-He213
005 20210710190455.0
006 m d
007 cr nn 008maaau
008 211207s2021 si s 0 eng d
020 $a 9789811614422 $q (electronic bk.)
020 $a 9789811614415 $q (paper)
024 7 $a 10.1007/978-981-16-1442-2 $2 doi
035 $a 978-981-16-1442-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.1265
072 7 $a KJS $2 bicssc
072 7 $a BUS090030 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5415.1265 $b .C873 2021
245 0 0 $a COVID-19, technology and marketing $h [electronic resource] : $b moving forward and the new normal / $c edited by Vanessa Ratten, Park Thaichon.
260 $a Singapore : $b Springer Singapore : $b Imprint: Palgrave Macmillan, $c 2021.
300 $a xiv, 161 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1.Covid-19, technology and marketing -- Chapter 2. COVID in the aviation industry: Crisis management, its decisions and outcomes -- Chapter 3. The Importance of e-Commerce and Customer Relationships in Times of COVID-19 Pandemic -- Chapter 4. Successful COVID-19 prevention factors and their effect on the economy: A comparison between Thailand, Vietnam and Australia -- Chapter 5. Marketing Automation in Business to Business Relationships and the emerged Value Cocreation -- Chapter 6. Perception of Career Success in Times of COVID-19 Pandemic -- Chapter 7. Exploratory Analysis of the Christmas Symbology Importance -- Chapter 8. Covid-19: future marketing and technology research challenges.
520 $a "The text explores the changes in new digital technology as well as the challenges faced by modern marketing management through the lens of the current covid pandemic which is interesting and timely." -Isaac Cheah, Curtin University, Australia "This book can be a useful compass for the future as the changes forced by COVID-19 will have permanent characteristics and significant impact on global markets and businesses." -Nikolaos Apostolopoulos, Neapolis University Pafos, Cyprus "Ratten and Thaichon's timely text explores multiple, international, perspectives on the relationship between technology and marketing within the context of the Corona pandemic. As such it will serve as a valuable reference point for those seeking to understand the technology-business dynamic, and those keen to benefit from it." -Andreas Walmsley, Coventry University, United Kingdom "A timely, novel view, a relevance book for our times. A must read to understand how companies and individuals try to adapt and overcome obstacles, succeed or fail under what is considered by many the worst health crisis and economic downfall in modern history." -Oscar Javier Montiel Mendez, Universidad Autonoma de Ciudad Juarez, Mexico This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19. Vanessa Ratten is Associate Professor at the La Trobe University, Australia. She is the Programme Coordinator of the Entrepreneurship and Innovation degrees at La Trobe Business School. Park Thaichon is the Cluster Leader of the Relationship Marketing for Impact Research Cluster and the Program Director of the Master of Marketing at Griffith University. Park main research interests include relationship marketing, big data, privacy, dark marketing, and consumer behaviour.
650 0 $a Marketing $x Management. $3 559161
650 0 $a Marketing $x Technological innovations. $3 607822
650 0 $a COVID-19 (Disease) $x Economic aspects. $3 3461232
650 1 4 $a Online Marketing/Social Media. $3 2181685
650 2 4 $a Customer Relationship Management. $3 2186425
650 2 4 $a Market Research/Competitive Intelligence. $3 2162287
650 2 4 $a Marketing. $3 536353
700 1 $a Ratten, Vanessa. $3 3296199
700 1 $a Thaichon, Park. $3 3504933
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-981-16-1442-2
950 $a Business and Management (SpringerNature-41169)