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Eurasian business perspectives = pro...

Eurasia Business and Economics Society., Conference (2018 :)

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Eurasian business perspectives = proceedings of the 24th Eurasia Business and Economics Society Conference /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Eurasian business perspectives/ edited by Mehmet Huseyin Bilgin ... [et al.].
Reminder of title:	proceedings of the 24th Eurasia Business and Economics Society Conference /
other author:	Bilgin, Mehmet Huseyin.
Corporate Body:	Eurasia Business and Economics Society.
Published:	Cham :Springer International Publishing : : 2019.,
Description:	xiv, 181 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Economic development - Congresses. -
Online resource:	https://doi.org/10.1007/978-3-030-18652-4
ISBN:	9783030186524

Eurasian business perspectives = proceedings of the 24th Eurasia Business and Economics Society Conference /
Eurasia Business and Economics Society.ConferenceBangkok, Thailand)2018 :

Eurasian business perspectivesproceedings of the 24th Eurasia Business and Economics Society Conference /[electronic resource] :edited by Mehmet Huseyin Bilgin ... [et al.]. - Cham :Springer International Publishing :2019. - xiv, 181 p. :ill., digital ;24 cm. - Eurasian studies in business and economics,11/22364-5067 ;. - Eurasian studies in business and economics ;11/2..

This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.

ISBN: 9783030186524

Standard No.: 10.1007/978-3-030-18652-4doiSubjects--Topical Terms:

622632
Economic development
--Congresses.

LC Class. No.: HF3008 / .E97 2018

Dewey Class. No.: 158.7

Eurasian business perspectives = proceedings of the 24th Eurasia Business and Economics Society Conference /
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