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Advances in digital marketing and eC...

Digital Marketing & eCommerce Conference (2021 :)

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Advances in digital marketing and eCommerce = second International Conference, 2021 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in digital marketing and eCommerce/ edited by Francisco J. Martinez-Lopez, David Lopez Lopez.
Reminder of title:	second International Conference, 2021 /
remainder title:	DMeC 2021
other author:	Martinez-Lopez, Francisco J.
corporate name:	Digital Marketing & eCommerce Conference
Published:	Cham :Springer International Publishing : : 2021.,
Description:	x, 336 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Electronic commerce - Congresses. -
Online resource:	https://doi.org/10.1007/978-3-030-76520-0
ISBN:	9783030765200

Advances in digital marketing and eCommerce = second International Conference, 2021 /
Advances in digital marketing and eCommercesecond International Conference, 2021 /[electronic resource] :DMeC 2021edited by Francisco J. Martinez-Lopez, David Lopez Lopez. - Cham :Springer International Publishing :2021. - x, 336 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

ISBN: 9783030765200

Standard No.: 10.1007/978-3-030-76520-0doiSubjects--Topical Terms:

736131
Electronic commerce
--Congresses.

LC Class. No.: HF5548.32 / .D54 2021

Dewey Class. No.: 658.872

Advances in digital marketing and eCommerce = second International Conference, 2021 /
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