東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Advances in national brand and priva...

Martinez-Lopez, Francisco J.

Linked to FindBook

Google Book

Amazon

博客來

Advances in national brand and private label marketing = eighth international conference, 2021 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in national brand and private label marketing/ edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad.
Reminder of title:	eighth international conference, 2021 /
other author:	Martinez-Lopez, Francisco J.
corporate name:	International Conference on Research on National Brand & Private Label Marketing
Published:	Cham :Springer International Publishing : : 2021.,
Description:	xii, 132 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Marketing - Congresses. -
Online resource:	https://doi.org/10.1007/978-3-030-76935-2
ISBN:	9783030769352

Advances in national brand and private label marketing = eighth international conference, 2021 /
Advances in national brand and private label marketingeighth international conference, 2021 /[electronic resource] :edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad. - Cham :Springer International Publishing :2021. - xii, 132 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021) The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

ISBN: 9783030769352

Standard No.: 10.1007/978-3-030-76935-2doiSubjects--Topical Terms:

666011
Marketing
--Congresses.

LC Class. No.: HF5411 / .I57 2021

Dewey Class. No.: 658.8

Advances in national brand and private label marketing = eighth international conference, 2021 /
LDR:01732nmm a2200325 a 4500 001 2240392
003 DE-He213
005 20210516175503.0
006 m d
007 cr nn 008maaau
008 211111s2021 sz s 0 eng d
020 $a 9783030769352 $q (electronic bk.)
020 $a 9783030769345 $q (paper)
024 7 $a 10.1007/978-3-030-76935-2 $2 doi
035 $a 978-3-030-76935-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411 $b .I57 2021
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJSC $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .I61 2021
111 2 $a International Conference on Research on National Brand & Private Label Marketing $n (8th : $d 2021 : $c Online) $3 3495292
245 1 0 $a Advances in national brand and private label marketing $h [electronic resource] : $b eighth international conference, 2021 / $c edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2021.
300 $a xii, 132 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer proceedings in business and economics, $x 2198-7246
520 $a This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021) The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
650 0 $a Marketing $x Congresses. $3 666011
650 0 $a Brand name products $v Congresses. $3 3495293
650 1 4 $a Branding. $3 3235965
650 2 4 $a Customer Relationship Management. $3 2186425
650 2 4 $a Consumer Behavior. $3 3220217
650 2 4 $a Online Marketing/Social Media. $3 2181685
700 1 $a Martinez-Lopez, Francisco J. $3 1245503
700 1 $a Gazquez-Abad, Juan Carlos. $3 2071560
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Springer proceedings in business and economics. $3 2058047
856 4 0 $u https://doi.org/10.1007/978-3-030-76935-2
950 $a Business and Management (SpringerNature-41169)