東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Connecting brand identity and consum...

Hodson, Julian Michael.

Linked to FindBook

Google Book

Amazon

博客來

Connecting brand identity and consumer-based brand equity for tourism destinations = a structural model of leisure visitors' destination brand associations /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Connecting brand identity and consumer-based brand equity for tourism destinations/ by Julian Michael Hodson.
Reminder of title:	a structural model of leisure visitors' destination brand associations /
Author:	Hodson, Julian Michael.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2021.,
Description:	xxiv, 357 p. :ill., digital ;24 cm.
[NT 15003449]:	Introduction -- Literature Review -- Research Methodology -- Data Analysis & Empirical Results -- Discussion & Conclusion.
Contained By:	Springer Nature eBook
Subject:	Tourism - Marketing. -
Online resource:	https://doi.org/10.1007/978-3-658-33057-6
ISBN:	9783658330576

Connecting brand identity and consumer-based brand equity for tourism destinations = a structural model of leisure visitors' destination brand associations /
Hodson, Julian Michael.

Connecting brand identity and consumer-based brand equity for tourism destinationsa structural model of leisure visitors' destination brand associations /[electronic resource] :by Julian Michael Hodson. - Wiesbaden :Springer Fachmedien Wiesbaden :2021. - xxiv, 357 p. :ill., digital ;24 cm. - Entrepreneurial Management und Standortentwicklung,2626-2266. - Entrepreneurial Management und Standortentwicklung..

Introduction -- Literature Review -- Research Methodology -- Data Analysis & Empirical Results -- Discussion & Conclusion.

The study proposes and empirically validates an integrated model of leisure visitors' destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research design is established and data is collected from a sample of German leisure visitors to the Balearic Island of Mallorca, Spain. Structural equation modeling (SEM) provides empirical evidence of construct validity and reveals strong support for the validity of the proposed structural theory of leisure visitors' destination brand associations. Results also demonstrate that the structural model possesses excellent levels of predictive power and validity. Importantly, the model performs very well in the overall prediction of consumers' destination brand attitudes and loyalty. About the author Julian Michael Hodson earned a Ph.D. at the Chair of Tourism Management, Prof. Edgar Kreilkamp, Leuphana University of Lueneburg. He graduated with degrees in media and business administration, focusing on marketing management and consumer behavior. The author gained international practical experience working for Destination Marketing and Management Organizations (DMOs) His research interests include destination marketing & branding, visitor/host community perceptions & attitudes, visitor destination loyalty, as well as destination planning, development, and management.

ISBN: 9783658330576

Standard No.: 10.1007/978-3-658-33057-6doiSubjects--Topical Terms:

543067
Tourism
--Marketing.

LC Class. No.: G155.A1 / H637 2021

Dewey Class. No.: 338.4791

Connecting brand identity and consumer-based brand equity for tourism destinations = a structural model of leisure visitors' destination brand associations /
LDR:02791nmm a2200349 a 4500 001 2239629
003 DE-He213
005 20210723162009.0
006 m d
007 cr nn 008maaau
008 211111s2021 gw s 0 eng d
020 $a 9783658330576 $q (electronic bk.)
020 $a 9783658330569 $q (paper)
024 7 $a 10.1007/978-3-658-33057-6 $2 doi
035 $a 978-3-658-33057-6
040 $a GP $c GP
041 0 $a eng
050 4 $a G155.A1 $b H637 2021
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 338.4791 $2 23
090 $a G155.A1 $b H692 2021
100 1 $a Hodson, Julian Michael. $3 3493826
245 1 0 $a Connecting brand identity and consumer-based brand equity for tourism destinations $h [electronic resource] : $b a structural model of leisure visitors' destination brand associations / $c by Julian Michael Hodson.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2021.
300 $a xxiv, 357 p. : $b ill., digital ; $c 24 cm.
490 1 $a Entrepreneurial Management und Standortentwicklung, $x 2626-2266
505 0 $a Introduction -- Literature Review -- Research Methodology -- Data Analysis & Empirical Results -- Discussion & Conclusion.
520 $a The study proposes and empirically validates an integrated model of leisure visitors' destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research design is established and data is collected from a sample of German leisure visitors to the Balearic Island of Mallorca, Spain. Structural equation modeling (SEM) provides empirical evidence of construct validity and reveals strong support for the validity of the proposed structural theory of leisure visitors' destination brand associations. Results also demonstrate that the structural model possesses excellent levels of predictive power and validity. Importantly, the model performs very well in the overall prediction of consumers' destination brand attitudes and loyalty. About the author Julian Michael Hodson earned a Ph.D. at the Chair of Tourism Management, Prof. Edgar Kreilkamp, Leuphana University of Lueneburg. He graduated with degrees in media and business administration, focusing on marketing management and consumer behavior. The author gained international practical experience working for Destination Marketing and Management Organizations (DMOs) His research interests include destination marketing & branding, visitor/host community perceptions & attitudes, visitor destination loyalty, as well as destination planning, development, and management.
650 0 $a Tourism $x Marketing. $3 543067
650 0 $a Branding (Marketing) $3 625366
650 1 4 $a Marketing. $3 536353
650 2 4 $a Industries. $3 590975
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Entrepreneurial Management und Standortentwicklung. $3 3493827
856 4 0 $u https://doi.org/10.1007/978-3-658-33057-6
950 $a Business and Management (SpringerNature-41169)