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Entertainment-education behind the s...
~
Frank, Lauren B.
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Entertainment-education behind the scenes = case studies for theory and practice /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Entertainment-education behind the scenes/ edited by Lauren B. Frank, Paul Falzone.
Reminder of title:
case studies for theory and practice /
other author:
Frank, Lauren B.
Published:
Cham :Springer International Publishing : : 2021.,
Description:
xxiii, 354 p. :ill., digital ;24 cm.
Contained By:
Springer Nature eBook
Subject:
Social problems on television. -
Online resource:
https://doi.org/10.1007/978-3-030-63614-2
ISBN:
9783030636142
Entertainment-education behind the scenes = case studies for theory and practice /
Entertainment-education behind the scenes
case studies for theory and practice /[electronic resource] :edited by Lauren B. Frank, Paul Falzone. - Cham :Springer International Publishing :2021. - xxiii, 354 p. :ill., digital ;24 cm.
Open access.
This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.
ISBN: 9783030636142
Standard No.: 10.1007/978-3-030-63614-2doiSubjects--Topical Terms:
3493158
Social problems on television.
LC Class. No.: PN1992.6 / .E584 2021
Dewey Class. No.: 302.2345
Entertainment-education behind the scenes = case studies for theory and practice /
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edited by Lauren B. Frank, Paul Falzone.
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This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.
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Literature, Cultural and Media Studies (SpringerNature-41173)
based on 0 review(s)
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Items
1 records • Pages 1 •
1
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W9401161
電子資源
11.線上閱覽_V
電子書
EB PN1992.6 .E584 2021
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1 records • Pages 1 •
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