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關係行銷投資與顧客購買意圖之探討 : = 華人世界人情與感情的中介效果 ...

郭銘忠

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關係行銷投資與顧客購買意圖之探討 : = 華人世界人情與感情的中介效果 = A Study of relationship marketing investments and customer purchase intentions: mediation effects of renqing and ganqing in Chinese societies /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	關係行銷投資與顧客購買意圖之探討 :/ 郭銘忠撰
Reminder of title:	華人世界人情與感情的中介效果 = A Study of relationship marketing investments and customer purchase intentions: mediation effects of renqing and ganqing in Chinese societies /
remainder title:	A Study of relationship marketing investments and customer purchase intentions : mediation effects of renqing and ganqing in Chinese societies
Author:	郭銘忠
other author:	祝道松
Published:	[花蓮縣] :[國立東華大學企業管理學系], : 2020,
Description:	[8],187面 :圖,表 ;30公分
Notes:	校內電子全文開放日期 2024/01/25
Subject:	renqing -
Online resource:	http://134.208.29.108/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=G0089832015.id&searchmode=basic電子全文(依作者授權而定)

關係行銷投資與顧客購買意圖之探討 : = 華人世界人情與感情的中介效果 = A Study of relationship marketing investments and customer purchase intentions: mediation effects of renqing and ganqing in Chinese societies /
郭銘忠

關係行銷投資與顧客購買意圖之探討 :華人世界人情與感情的中介效果 = A Study of relationship marketing investments and customer purchase intentions: mediation effects of renqing and ganqing in Chinese societies /A Study of relationship marketing investments and customer purchase intentions : mediation effects of renqing and ganqing in Chinese societies郭銘忠撰 - [花蓮縣] :[國立東華大學企業管理學系], 2020 - [8],187面 :圖,表 ;30公分

校內電子全文開放日期 2024/01/25

博士論文--國立東華大學企業管理學系

含參考書目Subjects--Topical Terms:

3499098
renqing

關係行銷投資與顧客購買意圖之探討 : = 華人世界人情與感情的中介效果 = A Study of relationship marketing investments and customer purchase intentions: mediation effects of renqing and ganqing in Chinese societies /
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246 3 1 $a A Study of relationship marketing investments and customer purchase intentions : mediation effects of renqing and ganqing in Chinese societies
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500 $a 國圖全文開放日期 2024/01/25
500 $a 畢業學年度: 109
500 $a 指導教授: 祝道松
502 $a 博士論文--國立東華大學企業管理學系
504 $a 含參考書目
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650 # 7 $a ganqing $2 lcstt $3 3499099
650 # 7 $a gratitude $2 lcstt $3 3499100
650 # 7 $a trust $2 lcstt $3 3377761
650 # 7 $a commitment $2 lcstt $3 3499101
650 # 7 $a RM investments $2 lcstt $3 3499102
650 # 7 $a purchase intentions $2 lcstt $3 3499103
650 # 7 $a relationship marketing $2 lcstt $3 3499104
650 # 7 $a guanxi marketing $2 lcstt $3 3499105
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856 4 0 $u http://134.208.29.108/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=G0089832015.id&searchmode=basic $z 電子全文(依作者授權而定)