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Social media campaigns : = strategie...

Kim, Carolyn Mae.

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Social media campaigns : = strategies for public relations and marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social media campaigns :/ Carolyn Mae Kim.
其他題名:	strategies for public relations and marketing /
作者:	Kim, Carolyn Mae.
出版者:	New York :Routledge, : c2021.,
面頁冊數:	xvi, 209 p. :ill. ;23 cm.
附註:	Revised edition of the author's Social media campaigns, 2016.
標題:	Internet in public relations. -
ISBN:	9780367896201

Social media campaigns : = strategies for public relations and marketing /
Kim, Carolyn Mae.

Social media campaigns :strategies for public relations and marketing /Carolyn Mae Kim. - 2nd ed. - New York :Routledge,c2021. - xvi, 209 p. :ill. ;23 cm.

Revised edition of the author's Social media campaigns, 2016.

Includes bibliographical references and index.

"Focusing on the core principles of how social media craft reciprocal, one-to-one connections with brands, this book outlines a four-step process for developing a successful social media campaign. This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes new end-of-chapter activities to guide students in the initial campaign planning phase added content on influencers and crowd-funding coverage of research evaluation, the implications of findings, and articulating the ROI expanded discussion of ethical considerations in campaign design and data collection and analysis The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides"--

ISBN: 9780367896201UK42.99

LCCN: 2020031483Subjects--Topical Terms:

755255
Internet in public relations.

LC Class. No.: HD59 / .K558 2021

Dewey Class. No.: 658.8/72

Social media campaigns : = strategies for public relations and marketing /
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260 # $a New York : $b Routledge, $c c2021.
300 $a xvi, 209 p. : $b ill. ; $c 23 cm.
500 $a Revised edition of the author's Social media campaigns, 2016.
504 $a Includes bibliographical references and index.
520 # $a "Focusing on the core principles of how social media craft reciprocal, one-to-one connections with brands, this book outlines a four-step process for developing a successful social media campaign. This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes new end-of-chapter activities to guide students in the initial campaign planning phase added content on influencers and crowd-funding coverage of research evaluation, the implications of findings, and articulating the ROI expanded discussion of ethical considerations in campaign design and data collection and analysis The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides"-- $c Provided by publisher.
650 # 0 $a Internet in public relations. $3 755255
650 # 0 $a Internet marketing. $3 570186
650 # 0 $a Social media. $3 786190
650 # 0 $a Public relations. $3 542883