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Cases in public relations strategy /

~

St. John, Burton, (1957-)

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Cases in public relations strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Cases in public relations strategy // editors, Burton St. John III ... [et al.].
其他作者:	St. John, Burton,
出版者:	Los Angeles :SAGE, : c2019.,
面頁冊數:	xxiii, 189 p. :ill. (some col.) ;24 cm.
內容註:	Branding -- Community relations -- Integrated communication -- Financial communication -- Issue advocacy -- Health communication -- Crisis communication -- Further views in public relations strategy.
標題:	Public relations - Case studies. -
ISBN:	9781506349152

Cases in public relations strategy /
Cases in public relations strategy /editors, Burton St. John III ... [et al.]. - Los Angeles :SAGE,c2019. - xxiii, 189 p. :ill. (some col.) ;24 cm.

Includes bibliographical references and index.

Branding -- Community relations -- Integrated communication -- Financial communication -- Issue advocacy -- Health communication -- Crisis communication -- Further views in public relations strategy.

ISBN: 9781506349152UK77.00

LCCN: 2018013001Subjects--Topical Terms:

601569
Public relations
--Case studies.

LC Class. No.: HM1221 / .C375 2019

Dewey Class. No.: 659.2

Cases in public relations strategy /
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005 20211021131252.0
008 210804s2019 caua b 001 0 eng
010 $a 2018013001
020 $a 9781506349152 $q (pbk.) : $c UK77.00
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 0 0 $a HM1221 $b .C375 2019
082 0 0 $a 659.2 $2 23
245 0 0 $a Cases in public relations strategy / $c editors, Burton St. John III ... [et al.].
260 # $a Los Angeles : $b SAGE, $c c2019.
300 $a xxiii, 189 p. : $b ill. (some col.) ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Branding -- Community relations -- Integrated communication -- Financial communication -- Issue advocacy -- Health communication -- Crisis communication -- Further views in public relations strategy.
650 # 0 $a Public relations $v Case studies. $3 601569
650 # 0 $a Public relations $v Study and teaching. $3 3483709
700 1 # $a St. John, Burton, $d 1957- $3 1037109

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最近登收卷期: 1 (2021/10/29)
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HM1221 C375 2019

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