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Marketing for tourism and hospitalit...

Fyall, Alan.

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Marketing for tourism and hospitality : = collaboration, technology and experiences /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing for tourism and hospitality :/ Alan Fyall ... [et al.]
其他題名:	collaboration, technology and experiences /
其他作者:	Fyall, Alan.
出版者:	Abingdon, Oxon ;Routledge, : 2019.,
面頁冊數:	xxvi, 594 p. :col. ill. ;25 cm.
內容註:	1. Revisiting traditional approaches to the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- 2. The need for change: the dynamics of the global tourism and hospitality industry / Alan Fyall -- 3. Collaboration, technology and experiences: drivers for change in the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- 4. Collaboration marketing: partnerships, networks and relationships / Alan Fyall and Kenneth Deptula -- 5. Technology and marketing: social media and beyond / Youcheng Wang -- 6. Experiential marketing: a question of co-creation / Isabelle Frochot -- 7. New trends in tourism and hospitality consumption / Isabelle Frochot -- 8. Services characteristics and processes / Isabelle Frochot -- 9. Looking beyond quality / Isabelle Frochot -- 10. Delving deep into the experience / Isabelle Frochot -- 11. Consumer intelligence searching: emerging tools, methodologies, and techniques / Isabelle Frochot -- 12. Marketing strategy / Patrick Legohérel -- 13. Market segmentation, targeting and positioning / Patrick Legohérel -- 14. International marketing strategy / Patrick Legohérel -- 15. Marketing destinations / Youcheng Wang -- 16. Innovation and new tourism and hospitality products, services and experiences / Patrick Legohérel -- 17. Pricing and revenue management / Patrick Legohérel -- 18. Image and branding / Youcheng Wang -- 19. Customer relationship management: loyalty and social networks / Patrick Legohérel -- 20. Channels of distribution / Youcheng Wang -- 21. Media, public relations and marketing communications / Youcheng Wang -- 22. The future of tourism and hospitality marketing / Alan Fyall.
標題:	Tourism - Marketing. -
ISBN:	9781138121294

Marketing for tourism and hospitality : = collaboration, technology and experiences /
Marketing for tourism and hospitality :collaboration, technology and experiences /Alan Fyall ... [et al.] - Abingdon, Oxon ;Routledge,2019. - xxvi, 594 p. :col. ill. ;25 cm.

Includes bibliographical references and index.

1. Revisiting traditional approaches to the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- 2. The need for change: the dynamics of the global tourism and hospitality industry / Alan Fyall -- 3. Collaboration, technology and experiences: drivers for change in the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- 4. Collaboration marketing: partnerships, networks and relationships / Alan Fyall and Kenneth Deptula -- 5. Technology and marketing: social media and beyond / Youcheng Wang -- 6. Experiential marketing: a question of co-creation / Isabelle Frochot -- 7. New trends in tourism and hospitality consumption / Isabelle Frochot -- 8. Services characteristics and processes / Isabelle Frochot -- 9. Looking beyond quality / Isabelle Frochot -- 10. Delving deep into the experience / Isabelle Frochot -- 11. Consumer intelligence searching: emerging tools, methodologies, and techniques / Isabelle Frochot -- 12. Marketing strategy / Patrick Legohérel -- 13. Market segmentation, targeting and positioning / Patrick Legohérel -- 14. International marketing strategy / Patrick Legohérel -- 15. Marketing destinations / Youcheng Wang -- 16. Innovation and new tourism and hospitality products, services and experiences / Patrick Legohérel -- 17. Pricing and revenue management / Patrick Legohérel -- 18. Image and branding / Youcheng Wang -- 19. Customer relationship management: loyalty and social networks / Patrick Legohérel -- 20. Channels of distribution / Youcheng Wang -- 21. Media, public relations and marketing communications / Youcheng Wang -- 22. The future of tourism and hospitality marketing / Alan Fyall.

"The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes."--Provided by publisher.

ISBN: 9781138121294UK39.99

LCCN: 2018042344Subjects--Topical Terms:

543067
Tourism
--Marketing.

LC Class. No.: G155.A1 / F92 2019

Dewey Class. No.: 910.68/8

Marketing for tourism and hospitality : = collaboration, technology and experiences /
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520 # $a "The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes."--Provided by publisher.
650 # 0 $a Tourism $x Marketing. $3 543067
650 # 0 $a Hospitality industry $x Marketing. $3 700247
700 1 # $a Fyall, Alan. $3 732404