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Marketing and managing tourism desti...

Morrison, Alastair M.

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Marketing and managing tourism destinations /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing and managing tourism destinations // Alastair M. Morrison.
作者:	Morrison, Alastair M.
出版者:	Abingdon, Oxon ;Routledge, : c2019.,
面頁冊數:	xxv, 689 p. :col. ill. ;25 cm.
附註:	"First edition published by Routledge 2013."--Colophon.
標題:	Tourism - Marketing. -
ISBN:	9781138897298

Marketing and managing tourism destinations /
Morrison, Alastair M.

Marketing and managing tourism destinations /Alastair M. Morrison. - 2nd ed. - Abingdon, Oxon ;Routledge,c2019. - xxv, 689 p. :col. ill. ;25 cm.

"First edition published by Routledge 2013."--Colophon.

Includes bibliographical references and index.

"Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management ; New material on destination leadership and coordination ; New and revised content on digital marketing ; New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike."--Back cover.

ISBN: 9781138897298UK49.99

LCCN: 2018015030Subjects--Topical Terms:

543067
Tourism
--Marketing.

LC Class. No.: G155.A1 / M665 2019

Dewey Class. No.: 910.68/8

Marketing and managing tourism destinations /
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245 1 0 $a Marketing and managing tourism destinations / $c Alastair M. Morrison.
250 $a 2nd ed.
260 # $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c c2019.
300 $a xxv, 689 p. : $b col. ill. ; $c 25 cm.
500 $a "First edition published by Routledge 2013."--Colophon.
504 $a Includes bibliographical references and index.
520 # $a "Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management ; New material on destination leadership and coordination ; New and revised content on digital marketing ; New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike."--Back cover.
650 # 0 $a Tourism $x Marketing. $3 543067
650 # 0 $a Tourism $x Management. $3 543068