Entrepreneurship in tourism /
Walmsley, Andreas.

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  • Entrepreneurship in tourism /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Entrepreneurship in tourism // Andreas Walmsley.
    作者: Walmsley, Andreas.
    出版者: Abingdon, Oxon ;Routledge, : c2019.,
    面頁冊數: xv, 238 p. :ill., charts ;25 cm.
    內容註: 1. Entrepreneurship in tourism : an introduction -- 2. Conceptual foundations of entrepreneurship -- 3. Innovation -- 4. Initial steps : the role of the business plan -- 5. Marketing -- 6. From birth to growth -- 7. Entrepreneurship and employment -- 8. Strategy and entrepreneurship -- 9. Social entrepreneurship in tourism -- 10. Public policy and entrepreneurship in tourism -- 11. Contemporary issues in entrepreneurship research.
    標題: Tourism - Case studies. - Management -
    ISBN: 9781138048775
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  • 壽豐校區(SF Campus)
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  • 最近登收卷期: 1 (2021/09/24)
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W0073798 五樓西文書區A-HB(5F Western Language Books) 01.外借(書)_YB 一般圖書 G155.A1 W347 2019 一般使用(Normal) 在架 0
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