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Economics of tourism and hospitality...

Chen, Yong ((Tourism management scholar))

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Economics of tourism and hospitality : = a micro approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Economics of tourism and hospitality :/ Yong Chen.
其他題名:	a micro approach /
作者:	Chen, Yong
出版者:	Abingdon, Oxon ;Routledge, : c2021.,
面頁冊數:	xxviii, 386 p. :col. ill., col. charts ;25 cm.
標題:	Hospitality industry. -
ISBN:	9780367897352

Economics of tourism and hospitality : = a micro approach /
Chen, Yong(Tourism management scholar)

Economics of tourism and hospitality :a micro approach /Yong Chen. - Abingdon, Oxon ;Routledge,c2021. - xxviii, 386 p. :col. ill., col. charts ;25 cm.

Includes bibliographical references and indexes.

"This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core microeconomic theories that are essential for understanding the tourism and hospitality industry, but, more importantly, it guides students to analyze consumer behaviour and firm strategy specific to the industry. Throughout the book, readers are guided to develop the economic analysis of tourism and hospitality that progresses from economic intuition, to graphical representation, and to mathematical quantification. Carefully corralled case studies showcase the applications of key microeconomic theories in solving a wide range of real-world problems, including Uber's surge pricing, Airbnb's supply adjustment, and McDonald's and Burger King vying for prime locations, to name a few. This book is written in an accessible style, illustrated with exquisite diagrams, and enriched with a range of other features, such as chapter summaries, review questions, and further readings to aid readers' further understanding. By reading this book, students will be able to develop an economist's way of thinking, which enables them to analyze tourism and hospitality businesses in a rigorous and critical manner. This book is essential reading for all tourism and hospitality students and teachers."--Provided by publisher.

ISBN: 9780367897352UK36.99

LCCN: 2020047707Subjects--Topical Terms:

614959
Hospitality industry.

LC Class. No.: TX911 / .C488 2021

Dewey Class. No.: 338.4/791

Economics of tourism and hospitality : = a micro approach /
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245 1 0 $a Economics of tourism and hospitality : $b a micro approach / $c Yong Chen.
260 # $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c c2021.
300 $a xxviii, 386 p. : $b col. ill., col. charts ; $c 25 cm.
504 $a Includes bibliographical references and indexes.
520 # $a "This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core microeconomic theories that are essential for understanding the tourism and hospitality industry, but, more importantly, it guides students to analyze consumer behaviour and firm strategy specific to the industry. Throughout the book, readers are guided to develop the economic analysis of tourism and hospitality that progresses from economic intuition, to graphical representation, and to mathematical quantification. Carefully corralled case studies showcase the applications of key microeconomic theories in solving a wide range of real-world problems, including Uber's surge pricing, Airbnb's supply adjustment, and McDonald's and Burger King vying for prime locations, to name a few. This book is written in an accessible style, illustrated with exquisite diagrams, and enriched with a range of other features, such as chapter summaries, review questions, and further readings to aid readers' further understanding. By reading this book, students will be able to develop an economist's way of thinking, which enables them to analyze tourism and hospitality businesses in a rigorous and critical manner. This book is essential reading for all tourism and hospitality students and teachers."--Provided by publisher.
650 # 0 $a Hospitality industry. $3 614959
650 # 0 $a Tourism. $3 536870
650 # 0 $a Microeconomics. $3 549163