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Hidden persuaders in cocoa and choco...

Januszewska, Renata,

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Hidden persuaders in cocoa and chocolate = a flavor lexicon for cocoa and chocolate sensory professionals /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Hidden persuaders in cocoa and chocolate/ Renata Januszewska.
Reminder of title:	a flavor lexicon for cocoa and chocolate sensory professionals /
Author:	Januszewska, Renata,
Published:	Duxford, United Kingdom :Woodhead Publishing, an imprint of Elsevier, : 2018.,
Description:	1 online resource (xvii, 143 p.) :ill.
[NT 15003449]:	Taste -- Cocoa -- Brown -- Dairy -- Fruit -- Botanical -- Trigeminal effects -- Atypical.
Subject:	Cocoa - Analysis. -
Online resource:	https://www.sciencedirect.com/science/book/9780128154472
ISBN:	9780128154489 (electronic bk.)

Hidden persuaders in cocoa and chocolate = a flavor lexicon for cocoa and chocolate sensory professionals /
Januszewska, Renata,

Hidden persuaders in cocoa and chocolatea flavor lexicon for cocoa and chocolate sensory professionals /[electronic resource] :Renata Januszewska. - Duxford, United Kingdom :Woodhead Publishing, an imprint of Elsevier,2018. - 1 online resource (xvii, 143 p.) :ill.

Includes bibliographical references and index.

Taste -- Cocoa -- Brown -- Dairy -- Fruit -- Botanical -- Trigeminal effects -- Atypical.

Flavors can be seen as hidden persuaders in the consumer decision making process, so understanding flavors and how consumers are triggered by them is critical in the research and development of new products. Hidden Persuaders of Cocoa and Chocolate provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas, and notes, the book broadens the language for describing chocolate by storytelling about ingredients including relating the tasting experience to "pairing flavors." This resource, designed for both academics and those working in research and development, equips the reader with the language to describe the sensory attributes, for the purposes of new product development or (sensory) quality improvement. --Back cover.

ISBN: 9780128154489 (electronic bk.)Subjects--Topical Terms:

3462706
Cocoa
--Analysis.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: TP640 / .J36 2018eb

Dewey Class. No.: 664/.072

Hidden persuaders in cocoa and chocolate = a flavor lexicon for cocoa and chocolate sensory professionals /
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020 $a 0128154489 (electronic bk.)
020 $a 9780128154472 (pbk.)
020 $a 0128154470 (pbk.)
035 $a (OCoLC)1022560753
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050 4 $a TP640 $b .J36 2018eb
082 0 4 $a 664/.072 $2 23
100 1 $a Januszewska, Renata, $e author. $3 3462705
245 1 0 $a Hidden persuaders in cocoa and chocolate $h [electronic resource] : $b a flavor lexicon for cocoa and chocolate sensory professionals / $c Renata Januszewska.
260 $a Duxford, United Kingdom : $b Woodhead Publishing, an imprint of Elsevier, $c 2018.
300 $a 1 online resource (xvii, 143 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Taste -- Cocoa -- Brown -- Dairy -- Fruit -- Botanical -- Trigeminal effects -- Atypical.
520 $a Flavors can be seen as hidden persuaders in the consumer decision making process, so understanding flavors and how consumers are triggered by them is critical in the research and development of new products. Hidden Persuaders of Cocoa and Chocolate provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas, and notes, the book broadens the language for describing chocolate by storytelling about ingredients including relating the tasting experience to "pairing flavors." This resource, designed for both academics and those working in research and development, equips the reader with the language to describe the sensory attributes, for the purposes of new product development or (sensory) quality improvement. --Back cover.
588 0 $a Print version record.
650 0 $a Cocoa $x Analysis. $3 3462706
650 0 $a Chocolate $x Analysis. $3 3462707
650 0 $a Sensory evaluation. $3 915353
655 4 $a Electronic books. $2 lcsh $3 542853
856 4 0 $u https://www.sciencedirect.com/science/book/9780128154472