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The role of language and symbols in ...

Epure, Manuela, (1965-)

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The role of language and symbols in promotional strategies and marketing schemes

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The role of language and symbols in promotional strategies and marketing schemes/ Manuela Epure, Spiru Haret University, Romania, Lorena Clara Mihaes, University of Bucharest, Romania.
其他作者:	Epure, Manuela,
出版者:	Hershey, PA :IGI Global, Business Science Reference, : 2019.,
面頁冊數:	1 online resource (xxv, 333 p.)
Subject:	Communication in marketing. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4
ISBN:	9781522557791 (ebk.)

The role of language and symbols in promotional strategies and marketing schemes
The role of language and symbols in promotional strategies and marketing schemes[electronic resource] /Manuela Epure, Spiru Haret University, Romania, Lorena Clara Mihaes, University of Bucharest, Romania. - Hershey, PA :IGI Global, Business Science Reference,2019. - 1 online resource (xxv, 333 p.)

Includes bibliographical references (p. 285-323) and index.

"This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation rather than of mere persuasion"--

ISBN: 9781522557791 (ebk.)

LCCN: 2017054598Subjects--Topical Terms:

584906
Communication in marketing.

LC Class. No.: HF5415.123 / .R65 2019

Dewey Class. No.: 658.8/02

The role of language and symbols in promotional strategies and marketing schemes
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050 0 0 $a HF5415.123 $b .R65 2019
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245 0 4 $a The role of language and symbols in promotional strategies and marketing schemes $h [electronic resource] / $c Manuela Epure, Spiru Haret University, Romania, Lorena Clara Mihaes, University of Bucharest, Romania.
260 $a Hershey, PA : $b IGI Global, Business Science Reference, $c 2019.
300 $a 1 online resource (xxv, 333 p.)
504 $a Includes bibliographical references (p. 285-323) and index.
520 $a "This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation rather than of mere persuasion"-- $c Provided by publisher.
650 0 $a Communication in marketing. $3 584906
700 1 $a Epure, Manuela, $d 1965- $e editor. $3 3452215
700 1 $a Mihaes, Lorena Clara, $d 1975- $e editor. $3 3452216
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