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Handbook of research on managing and...

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Kaufmann, Hans-Ruediger, (1958-)

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Handbook of research on managing and influencing consumer behavior

Record Type:	Electronic resources : Monograph/item
Title/Author:	Handbook of research on managing and influencing consumer behavior/ Hans-Ruediger Kaufmann, University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania.
other author:	Kaufmann, Hans-Ruediger,
Published:	Hershey, PA :Business Science Reference, : 2015.,
Description:	1 online resource (xxxiv, 728 p.)
Subject:	Consumer behavior. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6547-7
ISBN:	9781466665484 (ebk.)

Handbook of research on managing and influencing consumer behavior
Handbook of research on managing and influencing consumer behavior[electronic resource] /Hans-Ruediger Kaufmann, University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania. - Hershey, PA :Business Science Reference,2015. - 1 online resource (xxxiv, 728 p.)

Includes bibliographical references (p. 621-713) and index.

"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--

ISBN: 9781466665484 (ebk.)

LCCN: 2014029103Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32 / .H3644 2015

Dewey Class. No.: 658.8/342

Handbook of research on managing and influencing consumer behavior
LDR:01146cmm a2200205 a 4500 001 2218228
005 19991012103500.0
008 201120s2015 paua b 001 0 eng
010 $a 2014029103
020 $a 9781466665484 (ebk.)
020 $a 9781466665477 (hbk.)
035 $a 1091006056
040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HF5415.32 $b .H3644 2015
082 0 0 $a 658.8/342 $2 23
245 0 0 $a Handbook of research on managing and influencing consumer behavior $h [electronic resource] / $c Hans-Ruediger Kaufmann, University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania.
260 $a Hershey, PA : $b Business Science Reference, $c 2015.
300 $a 1 online resource (xxxiv, 728 p.)
504 $a Includes bibliographical references (p. 621-713) and index.
520 $a "This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"-- $c Provided by publisher.
650 0 $a Consumer behavior. $3 535816
650 0 $a Marketing research. $3 532352
700 1 $a Kaufmann, Hans-Ruediger, $d 1958- $3 3452153
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6547-7

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W9393132

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EB HF5415.32 .H3644 2015

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