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Consuming extreme sports = psycholog...

Raggiotto, Francesco.

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Consuming extreme sports = psychological drivers and consumer behaviours of extreme athletes /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consuming extreme sports/ by Francesco Raggiotto.
Reminder of title:	psychological drivers and consumer behaviours of extreme athletes /
Author:	Raggiotto, Francesco.
Published:	Cham :Springer International Publishing : : 2020.,
Description:	ix, 126 p. :ill., digital ;24 cm.
[NT 15003449]:	1. Introduction -- 2. The Extreme Sports Phenomenon: Dust to Glory -- 3. Psychological Perspectives On Extreme Sport Participants -- 4. Live (and Spend?) to Tell. An Investigation of Drivers of Consumer Upgrading in Extreme Sports -- 5. Thrill Me! Advertising Effectiveness in Extreme vs Traditional Sports -- 6. The Heat is (Always) On? Extreme Personalities and Extreme Sporting Event Revisit Intentions -- 7. Conclusion.
Contained By:	Springer eBooks
Subject:	Extreme sports. -
Online resource:	https://doi.org/10.1007/978-3-030-40127-6
ISBN:	9783030401276

Consuming extreme sports = psychological drivers and consumer behaviours of extreme athletes /
Raggiotto, Francesco.

Consuming extreme sportspsychological drivers and consumer behaviours of extreme athletes /[electronic resource] :by Francesco Raggiotto. - Cham :Springer International Publishing :2020. - ix, 126 p. :ill., digital ;24 cm.

1. Introduction -- 2. The Extreme Sports Phenomenon: Dust to Glory -- 3. Psychological Perspectives On Extreme Sport Participants -- 4. Live (and Spend?) to Tell. An Investigation of Drivers of Consumer Upgrading in Extreme Sports -- 5. Thrill Me! Advertising Effectiveness in Extreme vs Traditional Sports -- 6. The Heat is (Always) On? Extreme Personalities and Extreme Sporting Event Revisit Intentions -- 7. Conclusion.

This book explores the consumption behaviour of 'extreme' athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky and dangerous situations that other consumers actively avoid. It has therefore been suggested that these consumer-athletes may have a unique psychology in this regard. The book adopts a novel approach based on established psychological theories concerning the behaviour of extreme individuals, applying and translating them into marketing research and practice. It discusses how specific psychological drivers impact the consumption behaviour of consumer-athletes and a variety of marketing-relevant outcomes. By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively. Francesco Raggiotto is Research Fellow in Marketing at the Department of Economics and Statistics, University of Udine, Italy. His current research interests are in tourism management and sport management. He has published extensively in various academic journals, including the Journal of Business Research, Tourism Management and the Sport Management Review.

ISBN: 9783030401276

Standard No.: 10.1007/978-3-030-40127-6doiSubjects--Topical Terms:

912922
Extreme sports.

LC Class. No.: GV749.7 / .R344 2020

Dewey Class. No.: 796.046

Consuming extreme sports = psychological drivers and consumer behaviours of extreme athletes /
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505 0 $a 1. Introduction -- 2. The Extreme Sports Phenomenon: Dust to Glory -- 3. Psychological Perspectives On Extreme Sport Participants -- 4. Live (and Spend?) to Tell. An Investigation of Drivers of Consumer Upgrading in Extreme Sports -- 5. Thrill Me! Advertising Effectiveness in Extreme vs Traditional Sports -- 6. The Heat is (Always) On? Extreme Personalities and Extreme Sporting Event Revisit Intentions -- 7. Conclusion.
520 $a This book explores the consumption behaviour of 'extreme' athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky and dangerous situations that other consumers actively avoid. It has therefore been suggested that these consumer-athletes may have a unique psychology in this regard. The book adopts a novel approach based on established psychological theories concerning the behaviour of extreme individuals, applying and translating them into marketing research and practice. It discusses how specific psychological drivers impact the consumption behaviour of consumer-athletes and a variety of marketing-relevant outcomes. By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively. Francesco Raggiotto is Research Fellow in Marketing at the Department of Economics and Statistics, University of Udine, Italy. His current research interests are in tourism management and sport management. He has published extensively in various academic journals, including the Journal of Business Research, Tourism Management and the Sport Management Review.
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