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The brand strategy canvas = a one-pa...

Woods, Patrick.

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The brand strategy canvas = a one-page guide for startups /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The brand strategy canvas/ by Patrick Woods.
Reminder of title:	a one-page guide for startups /
Author:	Woods, Patrick.
Published:	Berkeley, CA :Apress : : 2020.,
Description:	xiii, 123 p. :ill., digital ;24 cm.
[NT 15003449]:	Chapter 1: Getting Started with the Brand Strategy Canvas -- Chapter 2: Overview of the Brand Strategy Canvas -- Chapter 3: Market Opportunity -- Chapter 4: Rational and Emotional Benefits -- Chapter 5: Brand Positioning -- Chapter 6: Defining Your Brand Values -- Chapter 7: Creating a Brand Personality -- Chapter 8: Drafting Key Messages -- Chapter 9: Completing Your Canvas -- Appendix A: Brand Strategy Canvas Template.
Contained By:	Springer eBooks
Subject:	Branding (Marketing) -
Online resource:	https://doi.org/10.1007/978-1-4842-5159-1
ISBN:	9781484251591

The brand strategy canvas = a one-page guide for startups /
Woods, Patrick.

The brand strategy canvasa one-page guide for startups /[electronic resource] :by Patrick Woods. - Berkeley, CA :Apress :2020. - xiii, 123 p. :ill., digital ;24 cm.

Chapter 1: Getting Started with the Brand Strategy Canvas -- Chapter 2: Overview of the Brand Strategy Canvas -- Chapter 3: Market Opportunity -- Chapter 4: Rational and Emotional Benefits -- Chapter 5: Brand Positioning -- Chapter 6: Defining Your Brand Values -- Chapter 7: Creating a Brand Personality -- Chapter 8: Drafting Key Messages -- Chapter 9: Completing Your Canvas -- Appendix A: Brand Strategy Canvas Template.

Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company's most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience. No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow's possibilities, and The Brand Strategy Canvas is the book you will want by your side.

ISBN: 9781484251591

Standard No.: 10.1007/978-1-4842-5159-1doiSubjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: HF5415.1255 / .W663 2019

Dewey Class. No.: 658.827

The brand strategy canvas = a one-page guide for startups /
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245 1 4 $a The brand strategy canvas $h [electronic resource] : $b a one-page guide for startups / $c by Patrick Woods.
260 $a Berkeley, CA : $b Apress : $b Imprint: Apress, $c 2020.
300 $a xiii, 123 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1: Getting Started with the Brand Strategy Canvas -- Chapter 2: Overview of the Brand Strategy Canvas -- Chapter 3: Market Opportunity -- Chapter 4: Rational and Emotional Benefits -- Chapter 5: Brand Positioning -- Chapter 6: Defining Your Brand Values -- Chapter 7: Creating a Brand Personality -- Chapter 8: Drafting Key Messages -- Chapter 9: Completing Your Canvas -- Appendix A: Brand Strategy Canvas Template.
520 $a Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company's most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience. No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow's possibilities, and The Brand Strategy Canvas is the book you will want by your side.
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650 0 $a New business enterprises. $3 600789
650 1 4 $a Start-Ups/Venture Capital. $3 2194714
650 2 4 $a Business Strategy/Leadership. $3 1565354
650 2 4 $a Branding. $3 3235965
650 2 4 $a Online Marketing/Social Media. $3 2181685
650 2 4 $a Media Design. $3 895747
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856 4 0 $u https://doi.org/10.1007/978-1-4842-5159-1
950 $a Business and Management (Springer-41169)