東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Concepts of quality connected to soc...

Vlad, Denisa Elena.

Linked to FindBook

Google Book

Amazon

博客來

Concepts of quality connected to social media and emotions

Record Type:	Electronic resources : Monograph/item
Title/Author:	Concepts of quality connected to social media and emotions/ by Denisa Elena Vlad.
Author:	Vlad, Denisa Elena.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2020.,
Description:	xiii, 222 p. :ill., digital ;24 cm.
[NT 15003449]:	Quality of Products and Services -- The Influence of Social Media on the Consumers' Expectations -- Importance of Information in Social Media -- Influence of Emotional Attachment on the Relationship With the Brand -- Post-truth and Fake News and How They Relate to Human Emotions -- Consumer Behavior in the Online Environment.
Contained By:	Springer eBooks
Subject:	Social media. -
Online resource:	https://doi.org/10.1007/978-3-658-28867-9
ISBN:	9783658288679

Concepts of quality connected to social media and emotions
Vlad, Denisa Elena.

Concepts of quality connected to social media and emotions[electronic resource] /by Denisa Elena Vlad. - Wiesbaden :Springer Fachmedien Wiesbaden :2020. - xiii, 222 p. :ill., digital ;24 cm. - Sustainable management, wertschopfung und effizienz,2523-8620. - Sustainable management, wertschopfung und effizienz..

Quality of Products and Services -- The Influence of Social Media on the Consumers' Expectations -- Importance of Information in Social Media -- Influence of Emotional Attachment on the Relationship With the Brand -- Post-truth and Fake News and How They Relate to Human Emotions -- Consumer Behavior in the Online Environment.

Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like "post-truth" and "fake news" as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online. Contens Quality of Products and Services The Influence of Social Media on the Consumers' Expectations Importance of Information in Social Media Influence of Emotional Attachment on the Relationship With the Brand Post-truth and Fake News and How They Relate to Human Emotions Consumer Behavior in the Online Environment Target Groups Lectures and students of Business Administration, Marketing and Consumer Behavior Professionals from fields such as Business, Market Research, Marketing and Business Strategy The Author Denisa Elena Vlad holds a doctoral degree in Economics (2017), obtained at Bucharest University of Economic Studies in Romania. She works for a private banking-service in Romania and is responsible for marketing and communication. She has experience as an event manager in planning business and lifestyle events, conferences, but also in sales, support and service quality.

ISBN: 9783658288679

Standard No.: 10.1007/978-3-658-28867-9doiSubjects--Topical Terms:

786190
Social media.

LC Class. No.: HM742 / .V533 2020

Dewey Class. No.: 302.231

Concepts of quality connected to social media and emotions
LDR:02873nmm a2200349 a 4500 001 2214996
003 DE-He213
005 20200501150933.0
006 m d
007 cr nn 008maaau
008 201119s2020 gw s 0 eng d
020 $a 9783658288679 $q (electronic bk.)
020 $a 9783658288662 $q (paper)
024 7 $a 10.1007/978-3-658-28867-9 $2 doi
035 $a 978-3-658-28867-9
040 $a GP $c GP
041 0 $a eng
050 4 $a HM742 $b .V533 2020
072 7 $a KJ $2 bicssc
072 7 $a BUS035000 $2 bisacsh
072 7 $a KJ $2 thema
082 0 4 $a 302.231 $2 23
090 $a HM742 $b .V865 2020
100 1 $a Vlad, Denisa Elena. $3 3446067
240 1 0 $a Study of product quality reflected in social media.
245 1 0 $a Concepts of quality connected to social media and emotions $h [electronic resource] / $c by Denisa Elena Vlad.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2020.
300 $a xiii, 222 p. : $b ill., digital ; $c 24 cm.
490 1 $a Sustainable management, wertschopfung und effizienz, $x 2523-8620
505 0 $a Quality of Products and Services -- The Influence of Social Media on the Consumers' Expectations -- Importance of Information in Social Media -- Influence of Emotional Attachment on the Relationship With the Brand -- Post-truth and Fake News and How They Relate to Human Emotions -- Consumer Behavior in the Online Environment.
520 $a Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like "post-truth" and "fake news" as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online. Contens Quality of Products and Services The Influence of Social Media on the Consumers' Expectations Importance of Information in Social Media Influence of Emotional Attachment on the Relationship With the Brand Post-truth and Fake News and How They Relate to Human Emotions Consumer Behavior in the Online Environment Target Groups Lectures and students of Business Administration, Marketing and Consumer Behavior Professionals from fields such as Business, Market Research, Marketing and Business Strategy The Author Denisa Elena Vlad holds a doctoral degree in Economics (2017), obtained at Bucharest University of Economic Studies in Romania. She works for a private banking-service in Romania and is responsible for marketing and communication. She has experience as an event manager in planning business and lifestyle events, conferences, but also in sales, support and service quality.
650 0 $a Social media. $3 786190
650 0 $a Social media $x Psychological aspects. $3 1569633
650 1 4 $a International Business. $3 676757
650 2 4 $a Consumer Behavior. $3 3220217
650 2 4 $a Online Marketing/Social Media. $3 2181685
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Sustainable management, wertschopfung und effizienz. $3 3298231
856 4 0 $u https://doi.org/10.1007/978-3-658-28867-9
950 $a Business and Management (Springer-41169)