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Selling Canada: How 'Branded Nationa...

Jaques, Lauren.

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Selling Canada: How 'Branded Nationalism' Has Shaped the Nation.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Selling Canada: How 'Branded Nationalism' Has Shaped the Nation./
Author:	Jaques, Lauren.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	55 p.
Notes:	Source: Masters Abstracts International, Volume: 79-12.
Contained By:	Masters Abstracts International79-12.
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10857305

Selling Canada: How 'Branded Nationalism' Has Shaped the Nation.
Jaques, Lauren.

Selling Canada: How 'Branded Nationalism' Has Shaped the Nation. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 55 p.

Source: Masters Abstracts International, Volume: 79-12.

Thesis (M.A.)--Queen's University (Canada), 2018.

This item must not be sold to any third party vendors.

Canada's retail industry is fast paced, innovative, and continues to gain growing attention and respect as a key player in international markets. Canada's growth and development as a nation was driven from the late nineteenth century to the present through trade, retail, as well as by a growing emphasis placed upon consumption and strategic branding practices. Canada's growth and development as a country and as an identity, can be intrinsically linked to its iconic brands that have come to symbolize Canada, provide images of Canadiana, and define for many what it means to be a Canadian. Thus, revealing that the growth of Canada's retail industry and its relation to ideas of Canadian identity and nationhood - and aspects of culture that these encompass - can be viewed from a 'branding' perspective and analyzed both historically and in the present. In this minor research paper, I argue that through 'Branded Nationalism,' the Canadian retail industry had and continues to have a fundamental influence over the development of Canada as a nation, in both social and economic terms, while contributing to the development of a national identity among its citizens and in the country's overarching narratives of development. In this paper, I will take a historical view by analyzing the development of consumption, branding and branded nationalism, and the ways in which iconic Canadian department stores have influenced the growth of Canada as a nation, while arguing that through their cultural, social, and economic contributions, they directly introduced, influenced, and fostered increased levels of modernity, consumption, and nation building during the nineteenth and twentieth centuries in Canada. Department stores' historic contributions and influence over the nation's increasing tendency towards modernity, consumption levels, and nation-building led not only to selling goods to Canadians, but selling Canada to Canadians, by weaving brand narratives within the narratives of Canadian nation.Subjects--Topical Terms:

536353
Marketing.

Selling Canada: How 'Branded Nationalism' Has Shaped the Nation.
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520 $a Canada's retail industry is fast paced, innovative, and continues to gain growing attention and respect as a key player in international markets. Canada's growth and development as a nation was driven from the late nineteenth century to the present through trade, retail, as well as by a growing emphasis placed upon consumption and strategic branding practices. Canada's growth and development as a country and as an identity, can be intrinsically linked to its iconic brands that have come to symbolize Canada, provide images of Canadiana, and define for many what it means to be a Canadian. Thus, revealing that the growth of Canada's retail industry and its relation to ideas of Canadian identity and nationhood - and aspects of culture that these encompass - can be viewed from a 'branding' perspective and analyzed both historically and in the present. In this minor research paper, I argue that through 'Branded Nationalism,' the Canadian retail industry had and continues to have a fundamental influence over the development of Canada as a nation, in both social and economic terms, while contributing to the development of a national identity among its citizens and in the country's overarching narratives of development. In this paper, I will take a historical view by analyzing the development of consumption, branding and branded nationalism, and the ways in which iconic Canadian department stores have influenced the growth of Canada as a nation, while arguing that through their cultural, social, and economic contributions, they directly introduced, influenced, and fostered increased levels of modernity, consumption, and nation building during the nineteenth and twentieth centuries in Canada. Department stores' historic contributions and influence over the nation's increasing tendency towards modernity, consumption levels, and nation-building led not only to selling goods to Canadians, but selling Canada to Canadians, by weaving brand narratives within the narratives of Canadian nation.
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