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Baseball in the Background: Season T...

Wallrich, Susan.

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Baseball in the Background: Season Ticket Holder Retention in Summer Collegiate Baseball.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Baseball in the Background: Season Ticket Holder Retention in Summer Collegiate Baseball./
Author:	Wallrich, Susan.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	31 p.
Notes:	Source: Masters Abstracts International, Volume: 79-12.
Contained By:	Masters Abstracts International79-12.
Subject:	Sports Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10808902
ISBN:	9780355975253

Baseball in the Background: Season Ticket Holder Retention in Summer Collegiate Baseball.
Wallrich, Susan.

Baseball in the Background: Season Ticket Holder Retention in Summer Collegiate Baseball. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 31 p.

Source: Masters Abstracts International, Volume: 79-12.

Thesis (M.S.)--South Dakota State University, 2018.

This item must not be added to any third party search indexes.

The purpose of this study was to investigate season ticket purchasing motives in summer collegiate baseball, specifically in the Northwoods League. The Sport Fan Motivation Scale (Wann, Schrader, & Wilson, 1999) was used in this study to determine fan attendance motives at summer collegiate baseball games. The literature review examines fan motivation, sports as entertainment, and season-ticket holder retention. The results from this study were obtained by administering a modified version of the Sport Fan Motivation Scale (Wann et al., 1999), a 20-question, 5 point, Likert scale survey to season ticket holders of a Northwoods League team. The outcome of this research revealed that sport marketers may want to focus a majority of their attention to entertainment, considering the top three sport motivation factors were entertainment related: 1) I enjoy summer collegiate baseball because of the entertainment value; 2) I enjoy watching, reading, and/or discussing summer collegiate baseball; 3) to me, summer collegiate baseball spectating is simply a form of recreation.

ISBN: 9780355975253Subjects--Topical Terms:

2122869
Sports Management.

Baseball in the Background: Season Ticket Holder Retention in Summer Collegiate Baseball.
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245 1 0 $a Baseball in the Background: Season Ticket Holder Retention in Summer Collegiate Baseball.
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300 $a 31 p.
500 $a Source: Masters Abstracts International, Volume: 79-12.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Romsa, Bryan.
502 $a Thesis (M.S.)--South Dakota State University, 2018.
506 $a This item must not be added to any third party search indexes.
506 $a This item must not be sold to any third party vendors.
520 $a The purpose of this study was to investigate season ticket purchasing motives in summer collegiate baseball, specifically in the Northwoods League. The Sport Fan Motivation Scale (Wann, Schrader, & Wilson, 1999) was used in this study to determine fan attendance motives at summer collegiate baseball games. The literature review examines fan motivation, sports as entertainment, and season-ticket holder retention. The results from this study were obtained by administering a modified version of the Sport Fan Motivation Scale (Wann et al., 1999), a 20-question, 5 point, Likert scale survey to season ticket holders of a Northwoods League team. The outcome of this research revealed that sport marketers may want to focus a majority of their attention to entertainment, considering the top three sport motivation factors were entertainment related: 1) I enjoy summer collegiate baseball because of the entertainment value; 2) I enjoy watching, reading, and/or discussing summer collegiate baseball; 3) to me, summer collegiate baseball spectating is simply a form of recreation.
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