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At Play in the Wild and the Cultivat...

Krszjzaniek, Eric John.

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At Play in the Wild and the Cultivated: Consumption, Resistance, and Sustainability on America's Public Lands.

Record Type:	Electronic resources : Monograph/item
Title/Author:	At Play in the Wild and the Cultivated: Consumption, Resistance, and Sustainability on America's Public Lands./
Author:	Krszjzaniek, Eric John.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	156 p.
Notes:	Source: Dissertations Abstracts International, Volume: 80-09, Section: A.
Contained By:	Dissertations Abstracts International80-09A.
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10814352
ISBN:	9780438880429

At Play in the Wild and the Cultivated: Consumption, Resistance, and Sustainability on America's Public Lands.
Krszjzaniek, Eric John.

At Play in the Wild and the Cultivated: Consumption, Resistance, and Sustainability on America's Public Lands. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 156 p.

Source: Dissertations Abstracts International, Volume: 80-09, Section: A.

Thesis (Ph.D.)--University of Wyoming, 2018.

This item must not be added to any third party search indexes.

There is a macro trend in marketing toward consuming experiences over material goods. Increasingly included in this mass shift toward experiential consumption is the establishment of nature and/or the natural world as a consumable product, whether as spaces for identity work or as established consumption places. This dissertation interrogates in three essays how the natural world and experiential consumption are marketed, as well as the ways in which such consumption affects consumers and their behaviors. The first essay seeks to understand the ways in which experiential consumption can lead to a form of anti-consumption behavior it calls "anti-materiality." The extant literature's current understanding is that anti-consumption preferences lead to increased experiential consumption, however, through depth interviews with consumers who regularly consume experiences on Bureau of Land Management lands, this study suggests that experiential consumption leads to anti-consumption behavior. Six thematic findings are outlined and help inform a lifecycle model of the experiential consumer, demonstrating how individuals gain identity as part of their consumption of experience, and, moreover, how natural experiential consumption leads to ecologically sustainable behavior changes. The second essay discusses how research into experiential consumption demonstrates that many consumers wish to disconnect from society, and, thereby, the marketplace. With more spaces being transformed into heterotopic consumption places where consumers are promised relief from societal structures and strictures, oppositional communities have arisen to resist the establishment of these consumption places. In order to understand this consumer resistance, the essay uses discourse analysis of an oppositional consumer to reveal antecedents and possible causes for consumption place resistance. The resulting discourse illuminates possible factors that allow for theorizing as to how consumer resistance can develop and possible future research directions to help marketing managers prevent oppositional communities to newly established consumption places. The third and final essay uses depth-interviews to investigate the mass crowd consumption of the Great American Eclipse of 2017 and outlines the existing conditions as they lead to consumers' ability to transform a secular experience into a sacred experience. This study furthers theory regarding religiosity and environmental stewardship, as well as theory regarding how consumers sacralize the profane/secular.

ISBN: 9780438880429Subjects--Topical Terms:

536353
Marketing.

At Play in the Wild and the Cultivated: Consumption, Resistance, and Sustainability on America's Public Lands.
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520 $a There is a macro trend in marketing toward consuming experiences over material goods. Increasingly included in this mass shift toward experiential consumption is the establishment of nature and/or the natural world as a consumable product, whether as spaces for identity work or as established consumption places. This dissertation interrogates in three essays how the natural world and experiential consumption are marketed, as well as the ways in which such consumption affects consumers and their behaviors. The first essay seeks to understand the ways in which experiential consumption can lead to a form of anti-consumption behavior it calls "anti-materiality." The extant literature's current understanding is that anti-consumption preferences lead to increased experiential consumption, however, through depth interviews with consumers who regularly consume experiences on Bureau of Land Management lands, this study suggests that experiential consumption leads to anti-consumption behavior. Six thematic findings are outlined and help inform a lifecycle model of the experiential consumer, demonstrating how individuals gain identity as part of their consumption of experience, and, moreover, how natural experiential consumption leads to ecologically sustainable behavior changes. The second essay discusses how research into experiential consumption demonstrates that many consumers wish to disconnect from society, and, thereby, the marketplace. With more spaces being transformed into heterotopic consumption places where consumers are promised relief from societal structures and strictures, oppositional communities have arisen to resist the establishment of these consumption places. In order to understand this consumer resistance, the essay uses discourse analysis of an oppositional consumer to reveal antecedents and possible causes for consumption place resistance. The resulting discourse illuminates possible factors that allow for theorizing as to how consumer resistance can develop and possible future research directions to help marketing managers prevent oppositional communities to newly established consumption places. The third and final essay uses depth-interviews to investigate the mass crowd consumption of the Great American Eclipse of 2017 and outlines the existing conditions as they lead to consumers' ability to transform a secular experience into a sacred experience. This study furthers theory regarding religiosity and environmental stewardship, as well as theory regarding how consumers sacralize the profane/secular.
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