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Between art and advertising: The pro...

Raley, Gabrielle Isabella.

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Between art and advertising: The production, organization, and culture of commercial art.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Between art and advertising: The production, organization, and culture of commercial art./
Author:	Raley, Gabrielle Isabella.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2010,
Description:	292 p.
Notes:	Source: Dissertations Abstracts International, Volume: 71-12, Section: A.
Contained By:	Dissertations Abstracts International71-12A.
Subject:	Economics. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3405653
ISBN:	9781109716283

Between art and advertising: The production, organization, and culture of commercial art.
Raley, Gabrielle Isabella.

Between art and advertising: The production, organization, and culture of commercial art. - Ann Arbor : ProQuest Dissertations & Theses, 2010 - 292 p.

Source: Dissertations Abstracts International, Volume: 71-12, Section: A.

Thesis (Ph.D.)--University of California, Los Angeles, 2010.

This item is not available from ProQuest Dissertations & Theses.

Spanning the sociologies of work and culture, this dissertation examines the tension between the logic of art and the logic of profit inherent in commercial art. Drawing upon participant observation and interview data gained at an East-Coast entertainment-based advertising agency I call ArtCorps, I analyze the negotiation of art and commerce on three levels: the individual, the organizational, and the cultural. On the individual level, I find that, although designers do not consider what they produce to be "real" art, they talk about their work very much as art, but only in the first, most creatively open, round of designs. Their effort and orientation change dramatically when clients, here the personification of market impulses, begin demanding revisions of initial designs. I also examine how ArtCorps negotiates the art/commerce tension on the organizational level, specifically how it creates an organizational structure that is both attractive to "creative types" and that ensures profit. I find that the company functions practically as two "symbolic" companies: one visible and art-centered, the other hidden and profit-centered. Lastly, I turn to a sustained analysis of the culture of this "visible company," examining its most revered symbols and personality orientations, and linking these to an art-based occupational code: that of the earnest, self-abrogating artistic apprentice. The dissertation makes a contribution to the sociological literature on the production of culture and the everyday experience of work. It adds an additional layer of theorization to the production of culture literature by emphasizing the hands-on, everyday work of cultural production. Additionally, it contributes an explicit consideration of creativity to the sociology of work literature, theorizing when and how in the creative labor process work is transformed from art to alienated object of production. Finally, it adds a complex case study to the growing body of research on the creative industries by analyzing a workplace-centered labor process removed from a direct distribution chain, one that produces a cultural object that is certainly aesthetic, but is not quite "art.".

ISBN: 9781109716283Subjects--Topical Terms:

517137
Economics.

Between art and advertising: The production, organization, and culture of commercial art.
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245 1 0 $a Between art and advertising: The production, organization, and culture of commercial art.
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300 $a 292 p.
500 $a Source: Dissertations Abstracts International, Volume: 71-12, Section: A.
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500 $a Advisor: Roy, William G.
502 $a Thesis (Ph.D.)--University of California, Los Angeles, 2010.
506 $a This item is not available from ProQuest Dissertations & Theses.
506 $a This item must not be sold to any third party vendors.
520 $a Spanning the sociologies of work and culture, this dissertation examines the tension between the logic of art and the logic of profit inherent in commercial art. Drawing upon participant observation and interview data gained at an East-Coast entertainment-based advertising agency I call ArtCorps, I analyze the negotiation of art and commerce on three levels: the individual, the organizational, and the cultural. On the individual level, I find that, although designers do not consider what they produce to be "real" art, they talk about their work very much as art, but only in the first, most creatively open, round of designs. Their effort and orientation change dramatically when clients, here the personification of market impulses, begin demanding revisions of initial designs. I also examine how ArtCorps negotiates the art/commerce tension on the organizational level, specifically how it creates an organizational structure that is both attractive to "creative types" and that ensures profit. I find that the company functions practically as two "symbolic" companies: one visible and art-centered, the other hidden and profit-centered. Lastly, I turn to a sustained analysis of the culture of this "visible company," examining its most revered symbols and personality orientations, and linking these to an art-based occupational code: that of the earnest, self-abrogating artistic apprentice. The dissertation makes a contribution to the sociological literature on the production of culture and the everyday experience of work. It adds an additional layer of theorization to the production of culture literature by emphasizing the hands-on, everyday work of cultural production. Additionally, it contributes an explicit consideration of creativity to the sociology of work literature, theorizing when and how in the creative labor process work is transformed from art to alienated object of production. Finally, it adds a complex case study to the growing body of research on the creative industries by analyzing a workplace-centered labor process removed from a direct distribution chain, one that produces a cultural object that is certainly aesthetic, but is not quite "art.".
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