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Create, Reboot, Repeat: Franchise Ma...

Benson, Nicholas C.

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Create, Reboot, Repeat: Franchise Management and Textual Evolution in the Cultural Industries.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Create, Reboot, Repeat: Franchise Management and Textual Evolution in the Cultural Industries./
Author:	Benson, Nicholas C.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	255 p.
Notes:	Source: Dissertations Abstracts International, Volume: 81-03, Section: A.
Contained By:	Dissertations Abstracts International81-03A.
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=22620428
ISBN:	9781085752794

Create, Reboot, Repeat: Franchise Management and Textual Evolution in the Cultural Industries.
Benson, Nicholas C.

Create, Reboot, Repeat: Franchise Management and Textual Evolution in the Cultural Industries. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 255 p.

Source: Dissertations Abstracts International, Volume: 81-03, Section: A.

Thesis (Ph.D.)--The University of Wisconsin - Madison, 2019.

This item must not be sold to any third party vendors.

This project considers the management of media proliferation across franchised texts and argues that textual proliferation often functions as a tool of industrial and creative control within a franchised environment. It is through texts that hierarchies are organized and reorganized. It is through discourse about those texts that cross-corporate creative and business partnerships are negotiated and ideas are disseminated legibly across conglomerate structures. I draw from Tim Havens' concept of "industry lore," as a way to understand the discursive power of storytelling within a given franchise. Throughout the chapters, I argue that creatives and managers draw creative authority and supervisory power from their ability to understand and communicate the imagined importance of the stories told within those franchises. I also consider the role of storytelling in terms of corporate management, especially considering the role of textual proliferation in the long-term management of brands and desired audiences. Ultimately, the project aims to contextualize the dominance of storytelling as a discourse within franchising through historical inquiry, textual, and contemporary industrial analysis. Throughout, I put an increased emphasis on the managerial functions of creative personnel and the storytelling contributions of managerial labors, drawing attention to the overlap between the two. This dissertation argues that we should pay attention to the ways media workers understand, discuss, and mobilize the stories of a franchise as discursive tools that facilitate the continued and coherent proliferation of texts across conglomerate structures. Ultimately, we should consider the rise of storytelling as a prominent managerial discourse through which franchises are organized.

ISBN: 9781085752794Subjects--Topical Terms:

524709
Communication.

Create, Reboot, Repeat: Franchise Management and Textual Evolution in the Cultural Industries.
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506 $a This item must not be sold to any third party vendors.
520 $a This project considers the management of media proliferation across franchised texts and argues that textual proliferation often functions as a tool of industrial and creative control within a franchised environment. It is through texts that hierarchies are organized and reorganized. It is through discourse about those texts that cross-corporate creative and business partnerships are negotiated and ideas are disseminated legibly across conglomerate structures. I draw from Tim Havens' concept of "industry lore," as a way to understand the discursive power of storytelling within a given franchise. Throughout the chapters, I argue that creatives and managers draw creative authority and supervisory power from their ability to understand and communicate the imagined importance of the stories told within those franchises. I also consider the role of storytelling in terms of corporate management, especially considering the role of textual proliferation in the long-term management of brands and desired audiences. Ultimately, the project aims to contextualize the dominance of storytelling as a discourse within franchising through historical inquiry, textual, and contemporary industrial analysis. Throughout, I put an increased emphasis on the managerial functions of creative personnel and the storytelling contributions of managerial labors, drawing attention to the overlap between the two. This dissertation argues that we should pay attention to the ways media workers understand, discuss, and mobilize the stories of a franchise as discursive tools that facilitate the continued and coherent proliferation of texts across conglomerate structures. Ultimately, we should consider the rise of storytelling as a prominent managerial discourse through which franchises are organized.
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