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The motion picture industry, Hollywo...

Olmsted, Sandra Lee.

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The motion picture industry, Hollywood self-representations, and a rhetoric of actions.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The motion picture industry, Hollywood self-representations, and a rhetoric of actions./
Author:	Olmsted, Sandra Lee.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	357 p.
Notes:	Source: Dissertations Abstracts International, Volume: 78-08, Section: A.
Contained By:	Dissertations Abstracts International78-08A.
Subject:	Film studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10196130
ISBN:	9781369482584

The motion picture industry, Hollywood self-representations, and a rhetoric of actions.
Olmsted, Sandra Lee.

The motion picture industry, Hollywood self-representations, and a rhetoric of actions. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 357 p.

Source: Dissertations Abstracts International, Volume: 78-08, Section: A.

Thesis (Ph.D.)--Saint Louis University, 2016.

This item is not available from ProQuest Dissertations & Theses.

The goal of this project is to analyze the images that the motion picture industry has created of itself, and to connect those images to four ideas evolving through this historical study of the industry. First, the development of the "Hollywood Gaze" addresses the audiences' desire for Hollywood, and the motion picture industry harnessed the power of the audiences' desires and fears and used these as a business tool in creating its own self-image and as a means of participating in broader cultural discourses. Although the industry was focused on growing both the audience and itself, many constituencies impacted those goals, especially when outside detractors convinced the audiences to avoid the movies. In addition to discourses which directly impacted the industry's business aims, the Moguls and studio executives, being racial or ethnic "others," had personal interests in many the broader public discourses that constructed the American cultural identity; they used the industry's self-representations and metanarratives to advocate for their positions. Third, looking at the industry's historical business problems -- such as censorship, the transitions to sound, and the advent of television -- and their self-representations at these transitions allow us to identify a set of complex business tools. The Moguls focused on satisfying the audiences' desires, maintaining flexibility in negotiating its self-image, practicing good corporate citizenship, propagating their image of America, and maintaining good business relationships. They will eventually share these business methods with the industry's technology partners and with their political allies, such as Ronald Reagan. Encompassing not only advertisements, public relations, marketing, the star system, and metanarratives but also legal and business documents, this study offers a new understanding of the industry's history as shaped through its own blending of artistic expression and business practices. This approach may be called a business-focused historicism, one which analyzes and interprets film not only as a product of the motion picture industry but also as one of its most central and important industry practices.

ISBN: 9781369482584Subjects--Topical Terms:

2122736
Film studies.

The motion picture industry, Hollywood self-representations, and a rhetoric of actions.
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500 $a Publisher info.: Dissertation/Thesis.
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502 $a Thesis (Ph.D.)--Saint Louis University, 2016.
506 $a This item is not available from ProQuest Dissertations & Theses.
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520 $a The goal of this project is to analyze the images that the motion picture industry has created of itself, and to connect those images to four ideas evolving through this historical study of the industry. First, the development of the "Hollywood Gaze" addresses the audiences' desire for Hollywood, and the motion picture industry harnessed the power of the audiences' desires and fears and used these as a business tool in creating its own self-image and as a means of participating in broader cultural discourses. Although the industry was focused on growing both the audience and itself, many constituencies impacted those goals, especially when outside detractors convinced the audiences to avoid the movies. In addition to discourses which directly impacted the industry's business aims, the Moguls and studio executives, being racial or ethnic "others," had personal interests in many the broader public discourses that constructed the American cultural identity; they used the industry's self-representations and metanarratives to advocate for their positions. Third, looking at the industry's historical business problems -- such as censorship, the transitions to sound, and the advent of television -- and their self-representations at these transitions allow us to identify a set of complex business tools. The Moguls focused on satisfying the audiences' desires, maintaining flexibility in negotiating its self-image, practicing good corporate citizenship, propagating their image of America, and maintaining good business relationships. They will eventually share these business methods with the industry's technology partners and with their political allies, such as Ronald Reagan. Encompassing not only advertisements, public relations, marketing, the star system, and metanarratives but also legal and business documents, this study offers a new understanding of the industry's history as shaped through its own blending of artistic expression and business practices. This approach may be called a business-focused historicism, one which analyzes and interprets film not only as a product of the motion picture industry but also as one of its most central and important industry practices.
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