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Strategic analysis and formulation t...

Brown, Travis Jason.

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Strategic analysis and formulation through design doing: An applied study of design strategy.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic analysis and formulation through design doing: An applied study of design strategy./
Author:	Brown, Travis Jason.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	565 p.
Notes:	Source: Dissertations Abstracts International, Volume: 78-04, Section: A.
Contained By:	Dissertations Abstracts International78-04A.
Subject:	Design. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10150131
ISBN:	9781369051728

Strategic analysis and formulation through design doing: An applied study of design strategy.
Brown, Travis Jason.

Strategic analysis and formulation through design doing: An applied study of design strategy. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 565 p.

Source: Dissertations Abstracts International, Volume: 78-04, Section: A.

Thesis (Ph.D.)--Indiana University, 2016.

This item must not be added to any third party search indexes.

From design thinking to strategic design and design strategy and, most recently, to UX strategy, professional designers have endeavored to untether the profession of design from the doing of design to afford designers a broader role in the analysis and formulation of strategy, applying the design process to increase the probability of "success" for any initiative being undertaken. In spite of those efforts, or perhaps because of them, there has been a dismissal of design strategy as a simple marriage of business strategy and design concepts resulting in a cross-disciplinary rather than a transdisciplinary approach to preparing designers who think about and approach problems more strategically. While the professional title of Design Strategist is becoming increasingly popular, consensus regarding what the position entails remains elusive, which has resulted in confusion regarding what design strategy as a concept means, both practically and pedagogically. Through this dissertation, I explore how the discipline of design strategy is perceived by professionals who have adopted it as well as how educators who have developed programs focused on teaching it have structured their curriculum. In addition, through the development of my own "Design Strategy" course, I reflect on the pedagogical approaches I have applied over the two years I have taught the class as well as analyze the reflections of my graduate design students regarding their view of design strategy and its place in practice. Finally, I complete a strategic analysis of the craft beer industry based on insights I have gained through a two-year ethnographic study of the online interactions of brewers and consumers using a design strategy method I have developed as a proof of concept for design strategy to evolve into a clearly defined subdiscipline.

ISBN: 9781369051728Subjects--Topical Terms:

518875
Design.

Strategic analysis and formulation through design doing: An applied study of design strategy.
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500 $a Source: Dissertations Abstracts International, Volume: 78-04, Section: A.
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500 $a Advisor: Siegel, Martin.
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