東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

College Search and Selection: A Stud...

Mason, Allison Ann.

Linked to FindBook

Google Book

Amazon

博客來

College Search and Selection: A Study of the Influence of Social Media on College Choice.

Record Type:	Electronic resources : Monograph/item
Title/Author:	College Search and Selection: A Study of the Influence of Social Media on College Choice./
Author:	Mason, Allison Ann.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	208 p.
Notes:	Source: Dissertations Abstracts International, Volume: 80-10, Section: A.
Contained By:	Dissertations Abstracts International80-10A.
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13815256
ISBN:	9781392047989

College Search and Selection: A Study of the Influence of Social Media on College Choice.
Mason, Allison Ann.

College Search and Selection: A Study of the Influence of Social Media on College Choice. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 208 p.

Source: Dissertations Abstracts International, Volume: 80-10, Section: A.

Thesis (D.B.A.)--Grand Canyon University, 2019.

This item must not be sold to any third party vendors.

The purpose of this qualitative, case study was to explore interactive use of social media influenced first-year college students' decision to attend a four-year private Christian college in the southwestern, United States. This study used college choice theory, and relationship marketing for the theoretical foundation. Three research questions guided data collection and focused on how college students use social media during their college decision making process, how college students describe their parents and university-employed marketing staff's use of social media influenced college choice decisions, and how university-employed marketing staff use social media to influence first year students' college choice decisions? Sixty-five students completed the questionnaire. Twelve students participated in semistructured interviews and, seven university-employed marketing staff participated in a focus group. Data were analyzed using descriptive statistics and thematic analysis through the use of initial and axial codes. Five themes emerged from data: Students interacted and observed information on social media to learn about academic and social activities related to campus life; Prospective students used social media to gather information and interact with others during the initial college search process, Peers, parents and university-employed marketing staff used social media to share information about the university; University-employed marketing staff used social media as one source of their overall marketing strategy and created social media to influence student college choice decisions.

ISBN: 9781392047989Subjects--Topical Terms:

536353
Marketing.

College Search and Selection: A Study of the Influence of Social Media on College Choice.
LDR:02698nmm a2200325 4500 001 2209364
005 20191104073147.5
008 201008s2019 ||||||||||||||||| ||eng d
020 $a 9781392047989
035 $a (MiAaPQ)AAI13815256
035 $a (MiAaPQ)gcu:11085
035 $a AAI13815256
040 $a MiAaPQ $c MiAaPQ
100 1 $a Mason, Allison Ann. $3 3436449
245 1 0 $a College Search and Selection: A Study of the Influence of Social Media on College Choice.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2019
300 $a 208 p.
500 $a Source: Dissertations Abstracts International, Volume: 80-10, Section: A.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: McClendan, Cristie.
502 $a Thesis (D.B.A.)--Grand Canyon University, 2019.
506 $a This item must not be sold to any third party vendors.
520 $a The purpose of this qualitative, case study was to explore interactive use of social media influenced first-year college students' decision to attend a four-year private Christian college in the southwestern, United States. This study used college choice theory, and relationship marketing for the theoretical foundation. Three research questions guided data collection and focused on how college students use social media during their college decision making process, how college students describe their parents and university-employed marketing staff's use of social media influenced college choice decisions, and how university-employed marketing staff use social media to influence first year students' college choice decisions? Sixty-five students completed the questionnaire. Twelve students participated in semistructured interviews and, seven university-employed marketing staff participated in a focus group. Data were analyzed using descriptive statistics and thematic analysis through the use of initial and axial codes. Five themes emerged from data: Students interacted and observed information on social media to learn about academic and social activities related to campus life; Prospective students used social media to gather information and interact with others during the initial college search process, Peers, parents and university-employed marketing staff used social media to share information about the university; University-employed marketing staff used social media as one source of their overall marketing strategy and created social media to influence student college choice decisions.
590 $a School code: 1582.
650 4 $a Marketing. $3 536353
650 4 $a Mass communications. $3 3422380
690 $a 0338
690 $a 0708
710 2 $a Grand Canyon University. $b College of Doctoral Studies. $3 2097618
773 0 $t Dissertations Abstracts International $g 80-10A.
790 $a 1582
791 $a D.B.A.
792 $a 2019
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13815256