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Melodramatic and Formulaic: The Glob...

Hartzell, Kathryn Grace.

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Melodramatic and Formulaic: The Global Appeal of Korean Television Dramas.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Melodramatic and Formulaic: The Global Appeal of Korean Television Dramas./
Author:	Hartzell, Kathryn Grace.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	152 p.
Notes:	Source: Masters Abstracts International, Volume: 80-11.
Contained By:	Masters Abstracts International80-11.
Subject:	Asian Studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13863428
ISBN:	9781392117750

Melodramatic and Formulaic: The Global Appeal of Korean Television Dramas.
Hartzell, Kathryn Grace.

Melodramatic and Formulaic: The Global Appeal of Korean Television Dramas. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 152 p.

Source: Masters Abstracts International, Volume: 80-11.

Thesis (M.A.)--Georgetown University, 2019.

This item must not be sold to any third party vendors.

International fervor for Korean pop culture has constituted a contra-flow against Western media hegemony. Since 1997, the global rise of South Korea's entertainment industries has come to be known as the Korean Wave, or Hallyu.Contra-flows-subaltern cultural exchanges that move in opposition to Western hegemonic media (Thussu 2007, 11)-are complex, under-investigated, and controversial in their importance as they exhibit what Arjun Appadurai describes as "disjunctures between economy, culture, and politics" (Appadurai 1996, 33). In contra-flow, capitalist power structures are insufficient to understand why media texts are disseminated across borders, cultures, or language. This study expands on the investigation of the Korean Wave by examining one of its central entertainment exports-Korean dramas-for their exhibition of hybridized and glocalized genre conventions. I employ a multimethod approach to both establish the cinematic language through which Korean dramas tell their stories and to test the salience of this framework with non-Korean audiences. First, I analyze five Korean dramas popular with English-speaking viewers-utilizing a close reading-for their use of a melodramatic narrative mode. In this close reading, I also perform a critique on the hybridized genre signifiers which position Korean dramas within a schema of subgenres. These subgenres resemble film genres of Hollywood and other national cinemas. Second, I conduct a survey of Korean drama fans living outside of South Korea. Respondents describe genre as one of the most important factors in deciding which shows to watch. The findings of this study suggest that the use of a variety of genres codes in Korean dramas gives audiences multiple places to find familiarity, and the melodrama structure helps viewers follow the story. Even with barriers of language and culture, genre acts as a bridge for understanding and enjoyment.

ISBN: 9781392117750Subjects--Topical Terms:

1669375
Asian Studies.

Melodramatic and Formulaic: The Global Appeal of Korean Television Dramas.
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520 $a International fervor for Korean pop culture has constituted a contra-flow against Western media hegemony. Since 1997, the global rise of South Korea's entertainment industries has come to be known as the Korean Wave, or Hallyu.Contra-flows-subaltern cultural exchanges that move in opposition to Western hegemonic media (Thussu 2007, 11)-are complex, under-investigated, and controversial in their importance as they exhibit what Arjun Appadurai describes as "disjunctures between economy, culture, and politics" (Appadurai 1996, 33). In contra-flow, capitalist power structures are insufficient to understand why media texts are disseminated across borders, cultures, or language. This study expands on the investigation of the Korean Wave by examining one of its central entertainment exports-Korean dramas-for their exhibition of hybridized and glocalized genre conventions. I employ a multimethod approach to both establish the cinematic language through which Korean dramas tell their stories and to test the salience of this framework with non-Korean audiences. First, I analyze five Korean dramas popular with English-speaking viewers-utilizing a close reading-for their use of a melodramatic narrative mode. In this close reading, I also perform a critique on the hybridized genre signifiers which position Korean dramas within a schema of subgenres. These subgenres resemble film genres of Hollywood and other national cinemas. Second, I conduct a survey of Korean drama fans living outside of South Korea. Respondents describe genre as one of the most important factors in deciding which shows to watch. The findings of this study suggest that the use of a variety of genres codes in Korean dramas gives audiences multiple places to find familiarity, and the melodrama structure helps viewers follow the story. Even with barriers of language and culture, genre acts as a bridge for understanding and enjoyment.
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