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How Can City Image be Cultivated?: U...

Xu, Deya.

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How Can City Image be Cultivated?: Understanding the Influence of Media Communication on People's Perceptions of City Image and Evaluations of and Behavioral Intentions Toward a City.

Record Type:	Electronic resources : Monograph/item
Title/Author:	How Can City Image be Cultivated?: Understanding the Influence of Media Communication on People's Perceptions of City Image and Evaluations of and Behavioral Intentions Toward a City./
Author:	Xu, Deya.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	460 p.
Notes:	Source: Dissertations Abstracts International, Volume: 80-08, Section: A.
Contained By:	Dissertations Abstracts International80-08A.
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13837922
ISBN:	9780438852204

How Can City Image be Cultivated?: Understanding the Influence of Media Communication on People's Perceptions of City Image and Evaluations of and Behavioral Intentions Toward a City.
Xu, Deya.

How Can City Image be Cultivated?: Understanding the Influence of Media Communication on People's Perceptions of City Image and Evaluations of and Behavioral Intentions Toward a City. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 460 p.

Source: Dissertations Abstracts International, Volume: 80-08, Section: A.

Thesis (Ph.D.)--The Chinese University of Hong Kong (Hong Kong), 2018.

This item must not be sold to any third party vendors.

From the public perspective, a city's perceived image is of concern to people when making decisions concerning where to live, work, or travel. This study investigates the cultivating roles played by induced communication (promotional videos and tourism advertising) and autonomous communication (television dramas and programs and movies); it examines the influence of organic communication (interpersonal communication and city-related content on social media). This study explores the city image communication process by which the city images that are portrayed on different image formation sources influence people's perceived city images. Corresponding evaluations and behavioral intentions on the part of viewers can also be constructed simultaneously. Focus groups and a content analysis are first conducted to investigate how the city images that are conveyed through induced and autonomous forms of communication can positively and negatively portray a city. A survey is then conducted among five hundred participants from mainland China. A scale of city image perceptions is constructed which includes five dimensions, namely a city's working conditions, image of residents, developmental level, tourism resources, and living environment. The results indicate that induced communication has positive effects on all five dimensions of city image perception and evaluations of a city, while autonomous communication is found to have a positive effect in terms of cultivating people's perceptions of a city's developmental level and tourism resources. However, autonomous communication can also have a negative influence on people's perceptions of a city's working and living conditions. Since media portrayals conveyed through autonomous communication often depict the developmental level and tourism resources of a city positively while simultaneously portraying its working and living conditions negatively, the cultivation effects of autonomous communication are fully demonstrated. Organic communication is found to be effective in terms of influencing city image perceptions but cannot improve people's evaluations of a city and behavioral intentions toward it. This research confirms the mediating role played by city image perception. Induced, autonomous, and organic forms of communication can directly and indirectly influence people's evaluations and behavioral intentions by changing their city image perceptions. In addition, personal experience, is not a powerful moderator between these three forms of communication and people's perceived city images. City image perception should be considered as functioning in two directions: One is tourism-oriented, while the other is living-oriented, as only a city's developmental level and tourism resources relate to people's evaluations of it; a city's working and living conditions and residents' image are associated with people's behavioral intentions to work or live in it. Cultivative communication has a greater influence on people's attitudes than organic communication. As long as a form of media communication presents detailed information in a systematic and consistent manner, the level of credibility and persuasive intention of the form of communication become less important. This study also confirms that the longer a form of media communication lasts, the greater the influence it has. Media communication can develop public perceptions that are similar to what is represented on the media, regardless of whether they are positive or negative.

ISBN: 9780438852204Subjects--Topical Terms:

524709
Communication.

How Can City Image be Cultivated?: Understanding the Influence of Media Communication on People's Perceptions of City Image and Evaluations of and Behavioral Intentions Toward a City.
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100 1 $a Xu, Deya. $3 3435047
245 1 0 $a How Can City Image be Cultivated?: Understanding the Influence of Media Communication on People's Perceptions of City Image and Evaluations of and Behavioral Intentions Toward a City.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 460 p.
500 $a Source: Dissertations Abstracts International, Volume: 80-08, Section: A.
500 $a Publisher info.: Dissertation/Thesis.
502 $a Thesis (Ph.D.)--The Chinese University of Hong Kong (Hong Kong), 2018.
506 $a This item must not be sold to any third party vendors.
506 $a This item must not be added to any third party search indexes.
520 $a From the public perspective, a city's perceived image is of concern to people when making decisions concerning where to live, work, or travel. This study investigates the cultivating roles played by induced communication (promotional videos and tourism advertising) and autonomous communication (television dramas and programs and movies); it examines the influence of organic communication (interpersonal communication and city-related content on social media). This study explores the city image communication process by which the city images that are portrayed on different image formation sources influence people's perceived city images. Corresponding evaluations and behavioral intentions on the part of viewers can also be constructed simultaneously. Focus groups and a content analysis are first conducted to investigate how the city images that are conveyed through induced and autonomous forms of communication can positively and negatively portray a city. A survey is then conducted among five hundred participants from mainland China. A scale of city image perceptions is constructed which includes five dimensions, namely a city's working conditions, image of residents, developmental level, tourism resources, and living environment. The results indicate that induced communication has positive effects on all five dimensions of city image perception and evaluations of a city, while autonomous communication is found to have a positive effect in terms of cultivating people's perceptions of a city's developmental level and tourism resources. However, autonomous communication can also have a negative influence on people's perceptions of a city's working and living conditions. Since media portrayals conveyed through autonomous communication often depict the developmental level and tourism resources of a city positively while simultaneously portraying its working and living conditions negatively, the cultivation effects of autonomous communication are fully demonstrated. Organic communication is found to be effective in terms of influencing city image perceptions but cannot improve people's evaluations of a city and behavioral intentions toward it. This research confirms the mediating role played by city image perception. Induced, autonomous, and organic forms of communication can directly and indirectly influence people's evaluations and behavioral intentions by changing their city image perceptions. In addition, personal experience, is not a powerful moderator between these three forms of communication and people's perceived city images. City image perception should be considered as functioning in two directions: One is tourism-oriented, while the other is living-oriented, as only a city's developmental level and tourism resources relate to people's evaluations of it; a city's working and living conditions and residents' image are associated with people's behavioral intentions to work or live in it. Cultivative communication has a greater influence on people's attitudes than organic communication. As long as a form of media communication presents detailed information in a systematic and consistent manner, the level of credibility and persuasive intention of the form of communication become less important. This study also confirms that the longer a form of media communication lasts, the greater the influence it has. Media communication can develop public perceptions that are similar to what is represented on the media, regardless of whether they are positive or negative.
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