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Nation Branding Through Investment P...

Ayuningtias, Vidya.

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Nation Branding Through Investment Promotion.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Nation Branding Through Investment Promotion./
Author:	Ayuningtias, Vidya.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	112 p.
Notes:	Source: Masters Abstracts International, Volume: 80-09.
Contained By:	Masters Abstracts International80-09.
Subject:	Mass communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10792065
ISBN:	9780438963641

Nation Branding Through Investment Promotion.
Ayuningtias, Vidya.

Nation Branding Through Investment Promotion. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 112 p.

Source: Masters Abstracts International, Volume: 80-09.

Thesis (M.S.)--Oklahoma State University, 2018.

This item must not be sold to any third party vendors.

This study assessed the effect of the "Invest in Remarkable Indonesia" investment promotion television commercial on foreign investors' general attitude toward the Indonesian people, the Indonesian government, and their intention to invest in Indonesia. The research also investigated whether country reputation act as a moderating variable in foreign investors intention to invest in Indonesia. The researcher applied the relatively new Model of Country Concept to the practice of nation branding, focusing on the investment integrant. The hypotheses posed were not supported. Results showed no significant shift in foreign investors' attitude before and after viewing the television commercial. Meanwhile, not all country reputation variables moderated investors' behavioral intention. The open-ended questions, however, provided valuable recommendations for Indonesia's Investment Coordinating Board in implementing their investment promotion strategies.

ISBN: 9780438963641Subjects--Topical Terms:

3422380
Mass communications.

Nation Branding Through Investment Promotion.
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300 $a 112 p.
500 $a Source: Masters Abstracts International, Volume: 80-09.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Fullerton, Jami Armstrong.
502 $a Thesis (M.S.)--Oklahoma State University, 2018.
506 $a This item must not be sold to any third party vendors.
520 $a This study assessed the effect of the "Invest in Remarkable Indonesia" investment promotion television commercial on foreign investors' general attitude toward the Indonesian people, the Indonesian government, and their intention to invest in Indonesia. The research also investigated whether country reputation act as a moderating variable in foreign investors intention to invest in Indonesia. The researcher applied the relatively new Model of Country Concept to the practice of nation branding, focusing on the investment integrant. The hypotheses posed were not supported. Results showed no significant shift in foreign investors' attitude before and after viewing the television commercial. Meanwhile, not all country reputation variables moderated investors' behavioral intention. The open-ended questions, however, provided valuable recommendations for Indonesia's Investment Coordinating Board in implementing their investment promotion strategies.
590 $a School code: 0664.
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