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Presence in a Persuasive Drinking an...

Knight, Jennifer M.

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Presence in a Persuasive Drinking and Driving Message.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Presence in a Persuasive Drinking and Driving Message./
Author:	Knight, Jennifer M.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	118 p.
Notes:	Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Contained By:	Dissertation Abstracts International80-01A(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10845209
ISBN:	9780438321953

Presence in a Persuasive Drinking and Driving Message.
Knight, Jennifer M.

Presence in a Persuasive Drinking and Driving Message. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 118 p.

Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.

Thesis (Ph.D.)--West Virginia University, 2018.

In this paper, I argued that the psychological feelings of presence generated from the technology used to disseminate a persuasive drinking and driving message mediated the persuasion process, leading to attitudes consistent with the message. An experiment was conducted with 232 participants placed into one of four conditions (written screenplay, flat video, 3D video, and virtual reality) to test the impact of the condition on spatial, social, and self-presence as well as on drinking and driving attitudes. Results showed that technology largely had no impact on feelings of spatial, social, and self presence, with only two significant differences emerging from the conditions. Further, three mediation analyses were conducted to test the full model, and these indicated that presence mediated the relationship between the technology condition and drinking and driving attitudes, but only in two instances. Spatial presence had a positive impact on attitudes, and self-presence had a negative impact. This examination provided a more complete understanding of how immersive technologies and presence function in persuasive health messages. Practical implications are discussed.

ISBN: 9780438321953Subjects--Topical Terms:

524709
Communication.

Presence in a Persuasive Drinking and Driving Message.
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245 1 0 $a Presence in a Persuasive Drinking and Driving Message.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 118 p.
500 $a Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
500 $a Adviser: Nicholas D. Bowman.
502 $a Thesis (Ph.D.)--West Virginia University, 2018.
520 $a In this paper, I argued that the psychological feelings of presence generated from the technology used to disseminate a persuasive drinking and driving message mediated the persuasion process, leading to attitudes consistent with the message. An experiment was conducted with 232 participants placed into one of four conditions (written screenplay, flat video, 3D video, and virtual reality) to test the impact of the condition on spatial, social, and self-presence as well as on drinking and driving attitudes. Results showed that technology largely had no impact on feelings of spatial, social, and self presence, with only two significant differences emerging from the conditions. Further, three mediation analyses were conducted to test the full model, and these indicated that presence mediated the relationship between the technology condition and drinking and driving attitudes, but only in two instances. Spatial presence had a positive impact on attitudes, and self-presence had a negative impact. This examination provided a more complete understanding of how immersive technologies and presence function in persuasive health messages. Practical implications are discussed.
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773 0 $t Dissertation Abstracts International $g 80-01A(E).
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