東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Salience in Mere Exposure: Salience ...

Mrkva, Kellen.

Linked to FindBook

Google Book

Amazon

博客來

Salience in Mere Exposure: Salience Makes Evaluations More Extreme and Accounts for Exposure Effects.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Salience in Mere Exposure: Salience Makes Evaluations More Extreme and Accounts for Exposure Effects./
Author:	Mrkva, Kellen.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	96 p.
Notes:	Source: Dissertation Abstracts International, Volume: 79-10(E), Section: B.
Contained By:	Dissertation Abstracts International79-10B(E).
Subject:	Social psychology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10789785
ISBN:	9780355965520

Salience in Mere Exposure: Salience Makes Evaluations More Extreme and Accounts for Exposure Effects.
Mrkva, Kellen.

Salience in Mere Exposure: Salience Makes Evaluations More Extreme and Accounts for Exposure Effects. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 96 p.

Source: Dissertation Abstracts International, Volume: 79-10(E), Section: B.

Thesis (Ph.D.)--University of Colorado at Boulder, 2018.

I propose and support a salience account of exposure effects suggesting that repeated exposure to stimuli influences evaluations and emotion by increasing salience, the relative quality of standing out in relation to other stimuli in the environment. From this idea that exposure increases salience, I derive the hypotheses that repeated exposure to stimuli will make evaluations more extreme and emotional reactions more intense (in addition to increasing liking as in previous mere exposure research; Montoya et al., 2017; Zajonc, 1968). In Experiments 1 and 2, I manipulate exposure, presenting some stimuli 9 times and other stimuli 3 times, 1 time, or 0 times, as in previous research. Repeated exposure consistently made evaluations more extreme while intensifying emotional reactions to stimuli (Experiments 1--3). Consistent with previous research, exposure also increased how much people liked stimuli (Experiments 2--3). Because salience is a relative quality of standing out in relation to other objects in the environment, I also hypothesized and demonstrated that relative exposure is more impactful than absolute exposure (Experiment 3). Across experiments, results are consistent with the idea that salience mediates these effects of repeated exposure on evaluative extremity, emotional intensity, and liking. Contrary to previous theories of mere exposure effects, fluency (Winkielman et al., 2003) and lower apprehension (Harrison, 1977; Zajonc, 1968) did not account for the effect of exposure on liking (nor the effects on extremity or intensity). In Experiment 4, I directly manipulated salience by making one stimulus in a scene stand out (by presenting one diagonal stimulus surrounded by several vertically-oriented stimuli or one vertical stimulus surrounded by several diagonal stimuli). Salience made evaluations more extreme and increased emotional intensity. These findings have theoretical implications for mere exposure and practical implications for advertising and everyday life.

ISBN: 9780355965520Subjects--Topical Terms:

520219
Social psychology.

Salience in Mere Exposure: Salience Makes Evaluations More Extreme and Accounts for Exposure Effects.
LDR:03016nmm a2200313 4500 001 2203573
005 20190531105740.5
008 201008s2018 ||||||||||||||||| ||eng d
020 $a 9780355965520
035 $a (MiAaPQ)AAI10789785
035 $a (MiAaPQ)colorado:15365
035 $a AAI10789785
040 $a MiAaPQ $c MiAaPQ
100 1 $a Mrkva, Kellen. $0 (orcid)0000-0002-6316-5502 $3 3430373
245 1 0 $a Salience in Mere Exposure: Salience Makes Evaluations More Extreme and Accounts for Exposure Effects.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 96 p.
500 $a Source: Dissertation Abstracts International, Volume: 79-10(E), Section: B.
500 $a Adviser: Leaf Van Boven.
502 $a Thesis (Ph.D.)--University of Colorado at Boulder, 2018.
520 $a I propose and support a salience account of exposure effects suggesting that repeated exposure to stimuli influences evaluations and emotion by increasing salience, the relative quality of standing out in relation to other stimuli in the environment. From this idea that exposure increases salience, I derive the hypotheses that repeated exposure to stimuli will make evaluations more extreme and emotional reactions more intense (in addition to increasing liking as in previous mere exposure research; Montoya et al., 2017; Zajonc, 1968). In Experiments 1 and 2, I manipulate exposure, presenting some stimuli 9 times and other stimuli 3 times, 1 time, or 0 times, as in previous research. Repeated exposure consistently made evaluations more extreme while intensifying emotional reactions to stimuli (Experiments 1--3). Consistent with previous research, exposure also increased how much people liked stimuli (Experiments 2--3). Because salience is a relative quality of standing out in relation to other objects in the environment, I also hypothesized and demonstrated that relative exposure is more impactful than absolute exposure (Experiment 3). Across experiments, results are consistent with the idea that salience mediates these effects of repeated exposure on evaluative extremity, emotional intensity, and liking. Contrary to previous theories of mere exposure effects, fluency (Winkielman et al., 2003) and lower apprehension (Harrison, 1977; Zajonc, 1968) did not account for the effect of exposure on liking (nor the effects on extremity or intensity). In Experiment 4, I directly manipulated salience by making one stimulus in a scene stand out (by presenting one diagonal stimulus surrounded by several vertically-oriented stimuli or one vertical stimulus surrounded by several diagonal stimuli). Salience made evaluations more extreme and increased emotional intensity. These findings have theoretical implications for mere exposure and practical implications for advertising and everyday life.
590 $a School code: 0051.
650 4 $a Social psychology. $3 520219
650 4 $a Marketing. $3 536353
650 4 $a Experimental psychology. $3 2144733
690 $a 0451
690 $a 0338
690 $a 0623
710 2 $a University of Colorado at Boulder. $b Psychology. $3 2095710
773 0 $t Dissertation Abstracts International $g 79-10B(E).
790 $a 0051
791 $a Ph.D.
792 $a 2018
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10789785