東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Identification of Brand Personality ...

Parks, Jamie Christy.

Linked to FindBook

Google Book

Amazon

博客來

Identification of Brand Personality Attributes of Southern Lifestyle Brands and Its Impact on Perceived Quality, Brand Attitude, and Purchase Intention.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Identification of Brand Personality Attributes of Southern Lifestyle Brands and Its Impact on Perceived Quality, Brand Attitude, and Purchase Intention./
Author:	Parks, Jamie Christy.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	53 p.
Notes:	Source: Masters Abstracts International, Volume: 57-06.
Contained By:	Masters Abstracts International57-06(E).
Subject:	Textile research. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10784088
ISBN:	9780438041073

Identification of Brand Personality Attributes of Southern Lifestyle Brands and Its Impact on Perceived Quality, Brand Attitude, and Purchase Intention.
Parks, Jamie Christy.

Identification of Brand Personality Attributes of Southern Lifestyle Brands and Its Impact on Perceived Quality, Brand Attitude, and Purchase Intention. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 53 p.

Source: Masters Abstracts International, Volume: 57-06.

Thesis (M.S.)--The University of Alabama, 2018.

Many southern lifestyle brands have been experiencing rapid expansion and growth in recent years. In order to continue growing, it is important for marketers to understand what sets their brands apart from other clothing brands. The objective of this research are as follows: (1) to empirically investigate the personality of southern lifestyle brands; (2) to explore the impact of brand personality on perceived quality, brand attitude and purchase intention; and (3) to investigate the relationships among perceived quality, brand attitude, and purchase intention. Specifically, this study used Aaker's brand personality framework to investigate the personality of southern lifestyle brands based on data collected from 283 participants. Results revealed that the personality of southern lifestyle brands could be described in three dimensions with 62 personality traits: sophisticated, casual, and southern. In addition, the results clearly indicated that brand personality has a significant impact on perceived quality and brand attitude, and there are positive relationships among perceived quality, brand attitude, and purchase intention.

ISBN: 9780438041073Subjects--Topical Terms:

2153103
Textile research.

Identification of Brand Personality Attributes of Southern Lifestyle Brands and Its Impact on Perceived Quality, Brand Attitude, and Purchase Intention.
LDR:02135nmm a2200301 4500 001 2203569
005 20190531105740.5
008 201008s2018 ||||||||||||||||| ||eng d
020 $a 9780438041073
035 $a (MiAaPQ)AAI10784088
035 $a (MiAaPQ)alatus:13471
035 $a AAI10784088
040 $a MiAaPQ $c MiAaPQ
100 1 $a Parks, Jamie Christy. $3 3430369
245 1 0 $a Identification of Brand Personality Attributes of Southern Lifestyle Brands and Its Impact on Perceived Quality, Brand Attitude, and Purchase Intention.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 53 p.
500 $a Source: Masters Abstracts International, Volume: 57-06.
500 $a Adviser: Xiao Tong.
502 $a Thesis (M.S.)--The University of Alabama, 2018.
520 $a Many southern lifestyle brands have been experiencing rapid expansion and growth in recent years. In order to continue growing, it is important for marketers to understand what sets their brands apart from other clothing brands. The objective of this research are as follows: (1) to empirically investigate the personality of southern lifestyle brands; (2) to explore the impact of brand personality on perceived quality, brand attitude and purchase intention; and (3) to investigate the relationships among perceived quality, brand attitude, and purchase intention. Specifically, this study used Aaker's brand personality framework to investigate the personality of southern lifestyle brands based on data collected from 283 participants. Results revealed that the personality of southern lifestyle brands could be described in three dimensions with 62 personality traits: sophisticated, casual, and southern. In addition, the results clearly indicated that brand personality has a significant impact on perceived quality and brand attitude, and there are positive relationships among perceived quality, brand attitude, and purchase intention.
590 $a School code: 0004.
650 4 $a Textile research. $3 2153103
650 4 $a Marketing. $3 536353
690 $a 0994
690 $a 0338
710 2 $a The University of Alabama. $b Cloth Textiles Interior Design. $3 3277951
773 0 $t Masters Abstracts International $g 57-06(E).
790 $a 0004
791 $a M.S.
792 $a 2018
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10784088