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Integrated Marketing Communication a...

Giannone McFadden, Tricia.

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Integrated Marketing Communication as Epideictic Rhetoric and Its Implications for Ethical Branding.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Integrated Marketing Communication as Epideictic Rhetoric and Its Implications for Ethical Branding./
Author:	Giannone McFadden, Tricia.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	169 p.
Notes:	Source: Dissertation Abstracts International, Volume: 79-05(E), Section: A.
Contained By:	Dissertation Abstracts International79-05A(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10680395
ISBN:	9780355603569

Integrated Marketing Communication as Epideictic Rhetoric and Its Implications for Ethical Branding.
Giannone McFadden, Tricia.

Integrated Marketing Communication as Epideictic Rhetoric and Its Implications for Ethical Branding. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 169 p.

Source: Dissertation Abstracts International, Volume: 79-05(E), Section: A.

Thesis (Ph.D.)--Duquesne University, 2017.

Traced to ancient scholarship, rhetoric, and the philosophy of communication and through interpretive perspectives, rhetoric, narrative and ethics have been established grounding of communication and social structures. IMC has emerged as a contemporary genre of epideictic rhetoric with ethical obligations to our postmodern polis. Through the redefining of the branding metaphor within an ethical, grounded and narrative framework, the focus on ethos and connection to the audience through Schrag's "fitting response" may combat the previous challenges of narrative and marketing and its deconstructive effects. IMC as communicative praxis engages branding discourse in action with texture as the bonding agent between the brand and audience, thereby, opening a dialogue to conduct IMC within an ethical framework in a dynamic global marketplace.

ISBN: 9780355603569Subjects--Topical Terms:

524709
Communication.

Integrated Marketing Communication as Epideictic Rhetoric and Its Implications for Ethical Branding.
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